Archive for January, 2014

Handling User-Generated & Manufacturer-Required Duplicate Content Across Large Numbers of URLs

Posted by randfish

We know that Google tends to penalize duplicate content, especially when it’s something that’s found in exactly the same form on thousands of URLs across the web. So how, then, do we deal with things like product descriptions, when the manufacturers require us to display things in exactly the same way as other companies?

In today’s Whiteboard Friday, Rand offers three ways for marketers to include that content while minimizing the risk of a penalty.

For reference, here’s a still of this week’s whiteboard!

Video Transcription

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. Today I’m going to be chatting a little bit about a very specific particular problem that a lot of e-commerce shops, travel kinds of websites, places that host user-generated and user-review types of content experience with regards to duplicate content.

So what happens, basically, is you get a page like this. I’m at BMO’s Travel Gadgets. It’s a great website where I can pick up all sorts of travel supplies and gear. The BMO camera 9000 is an interesting one because the camera’s manufacturer requires

Read the rest

January 31, 2014  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Moz’s 2013 Year in Review: More Than You Ever Wanted to Know About Moz, and Then Even More

Posted by SarahBird

Time for the 2013 end-of-year wrap-up. You can read Rand’s 2012 wrap-up here. The “T” in TAGFEE is for “Transparency,” so let’s get this show started.

Moz 2013 A Year In Review

This is a long post. Here are some convenient links to whatever tickles your fancy:

Four Big Investments in 2013

Community & Customers

Inside Moz HQ

Technical Achievements

Looking Forward

If long-form blog posts aren’t your thing, I invite you to check out our Moz 2013 Year In Review Infographic extravaganza!

Four Big Investments

1. The rebrand from SEOmoz to Moz

We’d been planning the rebrand from SEOmoz to Moz for about 18 months before we executed. The original plan was to launch the rebrand simultaneously with the release of Moz Analytics. Ah, yes. What a lovely dream!

When it became clear that Moz Analytics wasn’t going to be ready before May, we decided to decouple the rebrand from the product launch.

The rebrand went amazingly well. Better than we anticipated. Most people weren’t surprised, which I think is a good thing; we had been seeding the idea of “Moz” for a long time. Recently, Search Engine Land released study results indicating that Moz is the second-most recognized marketing … Read the rest

January 30, 2014  Tags: , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments Online Content Collective – January 27, 2014 Online Content Collective – January 27, 2014 is a post by SEO expert Melanie Nelson. For information about our SEO services or more great SEO tips and tricks, visit the blog.

Content Collective Marketing

Link Building 2014

Contrary to what many people think, link building is far from over. We can, however, say ‘rest in peace’ to link scheming. To better clarify these two terms, many people like to refer to the correct, natural, form of link building as link ‘earning.’ It doesn’t matter how hard you try to convince yourself that your site no longer needs backlinks. Link earning is still the very best way to gain visibility in the SERPs.

Before this year passes by and you realize everything you did for SEO was ‘so last year,’ take a look at these helpful articles from some of the most reputable blogs in the industry. Your strategy just might do a 180.

Is Buying and Building Backlinks Really Dead?

Another wishful thought that can be detrimental to your digital marketing health, is the thought that because you don’t have to ‘buy’ links anymore, you can decrease your SEO or digital marketing budget. Earning quality, natural links, is … Read the rest

January 30, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Personas: The Art and Science of Understanding the Person Behind the Visit

Posted by iPullRank

Market segmentation is a basic tenet of marketing that has long been ignored by SEOs. And that’s okay, because for a long time working on the keyword-level of abstraction was enough. In fact, you can still do SEO and marketing in any other channel without ever having the idea of market segmentation cross your mind despite (not provided), Hummingbird, and a whole host of changes Google is forcing as of late.

That is… if you enjoy 0.04% conversion rates. Right.

There have been many posts about personas in the wake of the methods I’ve popularized for SEO, but nothing that truly walks through the process with data or gives context into how measurement has matured. In this post I’ll go into detail about these approaches, giving frameworks and step-by-step instructions on how to build and use personas.

There’s something in this post for everyone from beginners to advanced marketers. I feel that it’s important to give context to the discussion to clarify why developing and using data-driven personas is critical to the future of search and digital marketing in general. Use this table of contents as a way to navigate to precisely what you want to … Read the rest

January 29, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

New Top Strategies, Salaries and Tools: Announcing the 2014 Industry Survey Results

Posted by Cyrus-Shepard

Late last year we set out to discover the top tools, tactics, and trends of the online marketing world. With the help of our partners, over 3700 participated in this year’s Industry Survey.

Today, Moz is proud to present the results.

Read the Industry Survey 2014 Results

Shifting demographics and salaries

This year’s data was analyzed by Dr. Pete Meyers, Moz’s Resident Marketing Scientist.

One area we’ve tracked for several years is the demographic makeup of professionals working in the online marketing industry. Among the shifts the survey has revealed is a rise in the number of women working in the field.

This year’s respondents were 28.3% female, up from 20.7% in 2010, although theses numbers indicate we still have a long way to go.

The survey also examines salaries, as indicated by the graphic below showing the median salary by role of respondents around the world. The full data set (see below) contains even more granular information.

Median Salary by Role

Tools and strategies in 2014

In the age of (not provided), Google’s Hummingbird update and changing practices in the world of link building and content marketing, the survey tracts both shifting tactics and … Read the rest

January 28, 2014  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

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