Archive for December, 2013

The Best of 2013: The Top Posts and People on the Moz Blog

Posted by Trevor-Klein

Continuing what has become an annual tradition at Moz, on the last day of 2013 we’re excited to bring you a roundup of the very best of this year’s posts on the Moz Blog and YouMoz.

After asking Roger to work overtime to crunch these numbers, we’ve whittled the posts down to the cream of the crop, and have organized them in several different ways:

  1. The top Moz Blog posts by unique pageviews
  2. The top YouMoz Blog posts by unique pageviews
  3. The top Moz Blog posts by number of thumbs up
  4. The top Moz Blog posts by number of comments
  5. The top Moz Blog posts by number of linking root domains
  6. The top comments from our community by number of thumbs up
  7. The most active community members by number of comments posted

This year’s data was more difficult to collect, as we migrated to our new domain in May. My eternal gratitude goes to Cyrus Shepard for helping make sure the right numbers were pulled.

Top posts by unique pageviews

One of the quintessential metrics for a piece of content is its number of unique pageviews. Reflecting our audience’s thirst for advanced SEO, content marketing, and … Read the rest

December 31, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Foursquare Quietly Unlocks Its Own "Local Data Aggregator" Badge

Posted by David-Mihm

I was wrong about Foursquare.

While five of my 2013 local search prognostications came to fruition, my sixth prediction—that Foursquare would be bought—doesn’t look like it will (unless Apple has silently acquired Foursquare in the last couple of days).

In fact, Foursquare has been turning away from an acquisition path, setting off on a fundraising spree in 2013. While this quest for cash has struck some analysts as a desperate tactic, PR from the company indicates that it remains focused on growing its userbase and its revenues for the foreseeable future. It’s one of the few companies in tech to successfully address both sides of the merchant and consumer marketplace, and as a result, might even have a chance at an IPO.

As the company matures, we hear less and less about mayorships, badges, and social gamification—perhaps a tacit admission that checkins are indeed dying as the motivational factor underlying usage of Foursquare.

Foursquare: the data aggregator

Instead, the company is pivoting into a self-described position as “the location layer for the Internet.”

Google, Bing, Nokia, and other mapping companies have built their own much broader location layers to varying degrees of success, … Read the rest

December 30, 2013  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The IdeaGraph – Whiteboard Friday

Posted by wrttnwrd

There can be important links between topics that seem completely unrelated at first glance. These random affinities are factoring into search results more and more, and in today’s Whiteboard Friday, Ian Lurie of Portent, Inc. shows us how we can find and benefit from those otherwise-hidden links.

For reference, here’s a still of this week’s whiteboard!

Video Transcription

Howdy Moz fans. Today we’re going to talk about the IdeaGraph. My name’s Ian Lurie, and I want to talk about some critical evolution that’s happening in the world of search right now.

Google and other search engines have existed in a world of words and links. Words establish relevance. Links establish connections and authority. The problem with that is Google takes a look at this world of links and words and has a very hard time with what I call random affinities.

Let’s say all cyclists like eggplant, or some cyclists like eggplant. Google can’t figure that out. There is no way to make that connection. Maybe if every eggplant site on the planet linked to every cycling site on the planet, there would be something

Read the rest

December 27, 2013  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

Mission ImposSERPble 2: User Intent and Click Through Rates

Posted by CatalystSEM

It’s been quite a while since I first read (and bookmarked) Slingshot SEO’s YouMoz blog post, Mission ImposSERPble: Establishing Click-through Rates, which showcased their study examining organic click-through rates (CTR) across search engine result pages. The Slingshot study is an excellent example of how one can use data to uncover trends and insights. However, that study is over two and a half years old now, and the Google search results have evolved significantly since then.

Using the Slingshot CTR study (and a few others) as inspiration, Catalyst thought it would be beneficial to take a fresh look at some of our own click-through rate data and dive into the mindset of searchers and their proclivity for clicking on the different types of modern organic Google search results.

Swing on over to Catalyst’s website and download the free Google CTR Study: How User Intent Impacts Google Click-Through Rates

**TANGENT: I’m really hoping that the Read the rest

December 26, 2013  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Moz Holiday Traditions

Posted by ssnsestak

Here at Moz, we often feel like a big family. Just like any other family, over the years we’ve developed an eclectic set of traditions to celebrate the holiday season. We’d like to share a few of our favorites and welcome you to join us in these most joyous of festivities. ;)

Seasons Greetings!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Moz BlogRead the rest

December 24, 2013  Tags: ,   Posted in: SEO / Traffic / Marketing  No Comments

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