Archive for October, 2013

What Scares Google?

Posted by Dr-Pete

As SEOs, we spend a lot of our collective time afraid of what Google might do next. This Halloween, I thought maybe it was time to turn the tables. It’s easy to think of Google as an unstoppable force, but, like any company, Google has weaknesses and their behavior suggests some very real fears about the future.

Fear #1: Lack of revenue diversity

Google does everything, right? They’ve got Chrome, Android, Google Glass, Motorola Mobile, self-driving cars, flying WiFi, and now they’re even trying to make you immortal. It all makes for great PR, except for one very important fact—this is how Google’s revenue broke down in Q3 of 2013:

Factor in profitability, and the situation gets even worse (Motorola Mobile operated at a loss in Q3). Compared to physical products or even traditional advertising, AdWords and AdSense are as close to magic money-making machines as you’re going to find. Google didn’t just find a pot of gold—they found the only key to Leprechaun City, and the door locks from the outside. If the leprechauns escape, Google is in trouble, and no self-driving car is going to find them.

Fear #2: Falling cost-per-click Read the rest

October 31, 2013  Tags: ,   Posted in: SEO / Traffic / Marketing  No Comments

Case Study: White-Hat Link Building in the Gambling Industry

Posted by sammiranda

During 2012, Google clamped down on poor link building tactics, eliminating directories, article submission sites and adjusting the criteria for natural links. Consequently, the gambling industry has been facing the daunting task of restructuring its content marketing and SEO initiatives. Abusing article directories and paying for guest posts with keyword rich anchor text no longer cut the mustard.

Alongside brand building through social media and delivering value-added content, white-hat link building is high on the agenda to restore rankings. But it’s often dubbed mission impossible by gambling marketers.

Traditionally, gambling websites are short of linkable assets. First-party games often constitute a casino’s most valuable content, but they’re developed infrequently and reputable websites are hesitant to link to gambling-related content because of the social stigma attached to the industry.

White-hat link building (an admittedly contentious term) is possible. In this post I’m going to outline four strategies that I have obtained from my experiences of … Read the rest

October 30, 2013  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Quick Guide to Scaling Your Authorship Testing with Screaming Frog

Posted by kanejamison

Nearly all of us have used Screaming Frog to crawl websites. Many of you have probably also used Google’s Structured Data Testing Tool (formerly known as the Rich Snippet Testing Tool) to test your authorship setup and other structured data.

This is a quick tutorial on how to combine these two tools to check your entire website for structured data such as Google Authorship and Rel=”Publisher”, along with various types of Schema.org markup.


The concept:

Google’s structured data tester uses the URL you’re testing right in their own URL. Here’s an example:

We can take advantage of that URL structure to create a list of URLs we want to test for structured data markup, and process that list through Screaming Frog.

Why this is better than simply crawling your site to detect markup:

You could certainly crawl your site and use Screaming Frog’s custom filters to detect things like rel=”author” and ?rel=author within your own code. And you should.

This approach will tell you what Google is actually recognizing, which can help you detect errors in implementation of Read the rest

October 29, 2013  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

15 Small Budget Marketing Ideas

15 Small Budget Marketing Ideas is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

15-Small-Budget-Marketing-Ideas

Everyone knows that you need a successful marketing campaign to enable your business to succeed. When you are small business you don’t have an unlimited budget to spend on advertising. Every dollar needs to be spent wisely with as much value for money as possible. It is hard to know where to start and how to get the best results on your small budget.

The ability to market your business is important to its success, and we want you to succeed. It can be hard to know which way to turn, but there are answers out there for you. Some of these tips won’t cost you a cent, apart from a bit of your time, but the exposure you receive will be well worth it.

It is difficult to decide where you should spend your budget. You want any money that you spend on marketing to have a big impact, and there are some big solutions with small price tags available that won’t send your budget out the … Read the rest

October 29, 2013  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Search News from the Future

Posted by Reinhart

Citizens of Moz, I come to you at a most desperate hour. I’ve just returned from London, Distilled’s international headquarters, and I’ve been patiently awaiting this moment to share some potentially niche-shattering news with you all.

I don’t quite know where to begin, so I’ll just say it: You see, the stories are all true. Will Critchlow is a wizard. I know, it’s common knowledge that nearly all Englishmen are wizards, I’ve seen Harry Potter too. But Mr. Critchlow is a wizard with a most peculiar and exciting gift: that of clairvoyance. He can see the future!

And no, I don’t mean in a Steve Jobs/Carl Sagan/George Orwell futurist kind of way either. I mean he quite literally has a translucent, viridian ball of crystal sitting on his desk that divines that which has yet to transpire! I wouldn’t have thought anything of the object upon first glance, but one night I came back to the office to grab my misplaced jacket to low mutterings, frantic typing, and wisps of smoke coming from the other side of the room. I dove into the bean bag room so as not to draw his attention and waited patiently, … Read the rest

October 28, 2013  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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