Archive for August, 2013

The Future of User Behavior – Whiteboard Friday

Posted by willcritchlow

In the early days of search, Google used only your typed query to find the most relevant results. We’re now increasingly seeing SERPs that are influenced by all kinds of contextual information — the implicit queries.

In today’s Whiteboard Friday, Will Critchlow covers what exactly that means and how it might explain why we see “(not provided)” in our analytics more often than we’d like.









PRO Tip: Learn more about how Google ranks pages at Moz Academy.

For reference, here’s a still image of this week’s whiteboard:

Video Transcription

Hi, Moz fans. I’m Will Critchlow, one of the founders of Distilled, and I want to talk today about the future of user behavior, something that I’ve been talking about a MozCon this year. In particular, I want to talk about the implications of query enhancement. So I’m going to start by telling you what we mean by this phrase.

Old-school query, key phrase, this is what we’ve talked about for a long time. In SEO, something like “London tube stations,” a bunch of words strung together, that’s the entire query, and we

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August 30, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Why Link Earning is the Way of the Future

Why Link Earning is the Way of the Future is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

link-earning (1)

In the world of SEO, most of us may have recently found an esoteric bond between ourselves and others in online marketing. This bond has become notably more apparent every time we get warning of another Google algorithm update.

Businessman tired from crisisWhat’s interesting is the staggering look of dread during these times of uncertainty that I see plastered across all of the faces of those whose lives revolve around search engine optimization. While I’m sure I’m not the only one trying to remain un-affected by the wide-spread anxiety leading up to these proceedings, I’ve finally begun to feel like the message Google has been trying to convey is becoming more visible with each change.marketing. This bond has become notably more apparent every time we get warning of another Google algorithm update.

Facing the Truth

Some of the more recent updates, like Penguin 2.0, have left people feeling exposed and stunned at the realization of just how wrong things had gone over the past fifteen years. … Read the rest

August 30, 2013  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Web Developer’s SEO Cheat Sheet 2.0

Posted by DannyDover

It is my honor and privilege today to introduce the brand-new version of The Web Developer’s SEO Cheat Sheet. This free and downloadable document covers all of the important SEO code and best practices that are needed by online marketers and developers.

Benefits and features

  • Save the Google searches for your new inbound visitors: This cheat sheet covers all of the details you would normally spend hours researching online. This leaves you with more time for the important things (like laughing at JennaMarbles or pretending you don’t watch Vine compilations).
  • Available both online and offline: You can store the free downloadable PDF wherever you want. Save a hard drive, kill a tree! (It’s printable.)
  • Updated for the inbound marketer: With new sections like responsive design and rel=”author”, you can uphold your flawless nerd reputation by publicly shaming those who make syntax errors in their code (and are foolish enough not to download this cheat sheet!).

Information covered

If it is important, we have you covered!

Page 1

  • Important HTML Elements
  • HTTP Status Codes
  • Canonicalization
  • URL Best Practices
  • Webmaster Tools

Page 2

  • Robot Control Syntax
  • Important User-agents
  • Sitemap Syntax

Page 3

August 29, 2013  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

5 Lessons Learned from 100,000 Usability Studies

Posted by Phil Sharp

It happens all the time.

People get confused, frustrated, and angry while using websites. They sigh, they groan, and sometimes they even shout. I see it happen with my own eyes each and every day.

Over the years at UserTesting.com we’ve literally watched hundreds of thousands of usability studies, which gives us a unique perspective into some of the most common issues that impact users. I’d like to share five of those insights with you.

1) Avoid multi-level navs

The person in the video below is struggling to move her mouse through multiple levels of navigation. Just when she thinks she’s made it to the item she’s looking for, the entire navigation disappears. We see this every day on many different sites and it always frustrates the users.

This person is having a hard time using the site’s navigation.

A fix to consider

One possible alternative to this type of navigation is to … Read the rest

August 28, 2013  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Comparing the Google+ and Google Places Page Management Interfaces

Posted by David Mihm

Caveat: I am definitely not a professional interface designer; this task I leave largely to the experts on our UX & Design team. My goal behind this post is to increase usage of Places for Business, however, and raise the visibility of that destination among the small-business-focused marketing community.

Setting aside the difficulty that Google had integrating Zagat into its product mix, its own branding difficulties in the Local space have been well-chronicled. Following the zigzag from Local to Maps to Places to Places-with-Hotspot, back to just Places, then to Plus-Local, and (finally?) plain ol’ Plus has been like observing a misguided exercise in corporate alligator escapism.

Although the result of this hodgepodge of brands appears largely the same to consumers, who probably weren’t all that keyed into the evolution anyway, Google’s ill-defined brand in Local has almost certainly been a contributing factor to its deficit in business owner engagement relative to Facebook.

It’s just not clear to the average brick-and-mortar business owner, let alone the average SEO, where she should go to get started at Google. While Google’s “first responders” in the support forums have been darned consistent in their Read the rest

August 27, 2013  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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