Archive for July, 2013

The 100 Best Free SEO Tools & Resources for Every Challenge – Interactive

Posted by Cyrus-Shepard

July 31, 2013  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

SEO.com Online Content Collective, July 29, 2013

SEO.com Online Content Collective, July 29, 2013 is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Online-Content-Collective

For the final Content Collective of July we bring to you not three but five great articles that the people at SEO.com have found useful, insightful, or just basically full of great information. Besides, when three of our directors want to weigh in this week and share some awesome stuff, I’m not about to say no to that, am I?

Brian Jensen Recommends:

How “Social” and “Semantic” Go Hand-In-Hand

Social activities are going to play a huge – huge – role in the semantic web that Google is working toward. “The reason social activity is so important is that it is used as a filter to create an additional layer of verification of content on the web.” Social is important. Sharing is even more important, because that’s exactly how you will reach a larger audience and drive more customers to your website. It’s changing the face of SEO, so take a look at the article and see what it might mean for your website.

TJ Read the rest

July 31, 2013  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Announcing Moz Academy!

Posted by Nick_Sayers

We’re stoked to announce Moz Academy!

Have you ever wanted a resource to learn inbound marketing or a place your team can reference marketing best practices? Well, we hope you do a backflip over Moz Academy. If you have a Moz Subscription, check it out now!

Moz Academy

Subscription-based content

At Moz we produce a wealth of free content in the blog, our guides, Q&A, and pretty much everywhere on the site. We want to do something special for Moz subscribers by transforming our free content and reinventing it for Moz Academy. You could probably scour the Moz Blog and other websites to obtain the information in Moz Academy, but we think having it easily digestible and all in one place is a huge win for Moz subscribers. Moz is excited to add the simplicity and power of Moz Academy to the list of Moz subscription benefits.

Why create an inbound marketing school?

Moz is extremely passionate about educating our community. In fact, our entire business started as a blog where people could learn about SEO. Moz Academy gives subscribers the power to be better marketers, which will enable them to use our products in more depth … Read the rest

July 30, 2013  Tags: ,   Posted in: SEO / Traffic / Marketing  No Comments

An Introduction to Integrated Marketing and SEO: How It Works and Why It Matters

Posted by StephanieChang

To say that the SEO industry has changed would be considered a massive understatement. In previous years, for a site to excel in the SERPs (search engine results page), it needed a few key important ingredients:

  • A strong technical foundation, with a crawlable and clean information architecture (that also contained a clear internal linking structure)
  • The strategic use of target keywords on the page and in the URLs
  • Key links with targeted anchor text

Now, the rules have simply changed. Not only are the SERPs displayed differently depending on the user’s specific search query (Dr. Pete’s Mozcon presentation pointed out 85 different, distinct features in the SERPs from knowledge graph to the related search carousel), but our day-to-day roles have changed. We’re now supposed to be knowledgeable about UI/UX, branding, PR, responsive design, international considerations, content strategy/design/implementation, social media, structured data, local SEO, authorship markup, CRO, analytics… the list goes on and on. The reality is that it will always be important as marketers to have a high-level understanding about each of these different disciplines and how they should work together. However, it is impossible to be specialized in all of them. Many of the … Read the rest

July 29, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

12 Tips on Creating the G.O.A.T Editorial Calendar

12 Tips on Creating the G.O.A.T Editorial Calendar is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

editorial-calendar-header

Have you ever done something before and immediately afterwards said to yourself: “NAILED IT!”? Have you ever made a game-winning shot and celebrated before the ball even hits the bottom of the net? What about successfully throwing the perfect bat flip before the ball is even over the fence? If you are picking up what I am dropping then you will love these tips for creating the best editorial calendar ever, and afterwards you will be saying: “NAILED IT!”

  1. Know your audience – Whether you are marketing to teenage girls or grown professionals you want to know what is going to speak to the audience and keep them wanting more from your blog.
  2. Plan around holidays – This is the perfect way to get ideas for unique, relevant posts. Make one dedicated to Christmas, another to the 4th of July, and even one for Easter or any other upcoming holiday.
  3. Big events in your industry – Chances are there is a major conference
  4. Read the rest

July 28, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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