Archive for May, 2013

Mozscape’s Third May 2013 Index Is Now Live

Posted by bradfriedman

It has been an amazing month at Moz, and for the first time, we have served up three indexes in one month – holy fresh data, Batman! This index is also our second index release from our Virginia data center.

As we’ve become so regular with our index releases, it seems that a blog post announcing each release may not be the best way to inform our customers on releases as they happen. This will be the last index update announced on the blog, but index release readers, have no fear! There’s a new, more digestible way to get all of the information about the index updates you know and love.

Going forward, we invite you subscribe to the Mozscape RSS feed found on the lower right-hand corner of the http://moz.com/products/api/updates page so that you will know when we have released a new index. Simply click on the RSS feed icon… 

…and you’ll be directed to our Feedburner Mozscape updates page. This page makes it easy to enter your information to subscribe to our index updates: 

Just enter your email address, choose your reader, and let the Mozscape index data flow in! 

As our index releases … Read the rest

May 31, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Building a Marketing Flywheel – Whiteboard Friday

Posted by randfish

By building up quality content, earning links, and building visitor loyalty on your website, you’ve been adding energy to a flywheel (not the kinetic kind, but a marketing kind). Over time, you can store up so much marketing energy that just releasing new content will do more for you and any amount of paid advertising could. 

In today’s Whiteboard Friday, Rand shares some insight on how to effectively add energy to your marketing flywheel, and when to release it.



Video Transcription

Howdy Moz fans, and welcome to another edition of Whiteboard
Friday. This week I want to talk about a concept called the flywheel.

For a long time, I’ve loved investing in channels like SEO,
and early in my career I didn’t really understand why exactly. Then as I became
a more, sort of, mature and experienced entrepreneur and a more mature
marketer, what I learned was a bunch of fascinating things, one of them being
that the results in the SEO world essentially have like a self-reinforcing
effect.

Let me describe what I mean. Let’s

Read the rest

May 30, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Goodbye SEOmoz. Hello Moz!

Posted by randfish

For the last two years, the 130+ Mozzers across product, engineering, marketing, and operations have been working to transform this company to the next stage of our evolution. Today, that incredibly demanding, intense, but ultimately rewarding process has reached its first goal. I’m excited to announce that as of today, SEOmoz is formally transitioning our brand, our products, our company name, and all of our efforts to Moz.

What?! Why?! How?! I know – there are lots of questions, and I will do my best to answer them all. For those of you who’d like to skip ahead, here’s what you’ll find in this post:

Why We’re Retiring SEOmoz

The company and the name ‘SEOmoz’ began in 2004 with a blog. I’d been reading, participating, and sharing a lot on SEO forums and wanted a place to post in my own format with more detail than what I could do on other sites. Fast forward to 2006; SEOmoz had became quite a popular site, and we changed the name of … Read the rest

May 29, 2013  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

Disavowed: Secrets of Google’s Most Mysterious Tool

Posted by Cyrus Shepard

To many webmasters, Google’s Disavow Tool seems a lifesaver. If you’ve suffered a Google penalty or been plagued by shady link building, simply upload a file of backlinks you want to disavow, and BOOM – you’re back in good graces. Traffic city!

Or nothing happens at all.

Few Google products have produced more fear, rumors and speculation. No one outside Google knows exactly how it works, and fewer understand how to succeed with it. To better understand, I used the tool myself to disavow 1000s of links, and talked with dozens of SEOs who used it in attempts to recover from Google penalties.

How Dangerous Is Disavow?

When you first log into the Disavow Tool, Google does everything in its power to dissuade you from actually using it with scary messaging.

Do Not Disavow

What’s the worst that could happen?

To find out how much damage I could do, I performed an experiment: Disavowing every link pointing to my website. Over 35,000 of them.

In this case, no reconsideration request was filed. Would the disavow tool work on its own?

Experiment

Disavow 35,000 Links to a Single WebsiteRead the rest

May 28, 2013  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Learning How To Be A Manager

Posted by caitlin.krumdieck

Introduction from Will Critchlow:

I want to introduce the post that follows for two reasons. First, it’s a little different to the majority of posts we write for the SEOmoz blog, and second, it’s Caitlin’s first post here. Caitlin Krumdieck is our Director of Client Development at Distilled. Until she joined the company (as a sales executive), I had sold every piece of work that Distilled had done. She (supposedly) joined the company to assist me in responding to leads and putting together proposals. When she out-sold me in her third month, it became clear that I should be making way for her to do her thing and her growth at Distilled has continued from there. Along the way, she’s learned some interesting things about herself and the various roles she’s held in the company. I hope you enjoy reading about Caitlin’s growth and development and take away something useful for your own career and company.


Throwing myself in the deep end (aka learning how to be a manager)

I always thought I wanted to be a manager. Growing up naturally bossy and bit of a control freak, it just seemed like the natural spot for … Read the rest

May 27, 2013  Tags: ,   Posted in: SEO / Traffic / Marketing  No Comments



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