Archive for January, 2013

40 Important Local Search Questions Answered

Posted by NiftyMarketing

Disclaimer: This post is a follow-up to the recent Mozinar "Be Where Local is Going" by Mike Ramsey. You can check out the full recorded Mozinar here!

Local has officially grown up. It's arrived and has become a major force to be reckoned with because of things like this…

Recently, companies that have ignored local found themselves apologizing for how they behaved in the good ol' days, and are trying to learn as much as possible to catch up. We have seen a HUGE growing interest in the Local University Conference Series over this past year (especially our advanced conferences, like the one coming up in Baltimore) and it seems like all of the major SEO … Read the rest

January 31, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Moving to a New Location? Don’t Forget about Local Search

Posted by David Mihm

It’s obviously not uncommon for small businesses to move — fluctuating rents, growth, lifestyle concerns for the business owner or employees, and any number of factors make good reasons to move. However, few business owners understand the Local Search headaches they may be creating for themselves or their customers as a result of a move.

Celia Bell, Assistant Director of SCORE’s Austin chapter, is currently experiencing some of those headaches and sent me an email last week to ask for my advice on how to alleviate them. Given her essential help with Local University Austin next week, it was the least I could do to respond. The problem Celia’s having is so common, though, that I thought I’d just turn my advice into a blog post/case study.

The situation

SCORE is a nationwide volunteer-driven non-profit organization that mentors small business owners and prospective entrepreneurs in 340 markets across the country. Each of its chapters operates relatively independently from a physical location, with significant support from the parent organization — not unlike a typical commercial franchise or chain-store model.

SCORE’s Austin chapter recently moved to a location about eight miles northwest of its old … Read the rest

January 30, 2013  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Top Three Inbound Marketing Strategies for Mobile Apps

Posted by robiganguly

Disclaimer: This post is an extension of the recent Mozinar "Standing Out in the Sea Of Apps: Building an Audience of Fans for Your Mobile App's Success" and covers questions from audience Q&A. You can watch the recorded Mozinar here!

Mobile. The very word makes some of us cringe these days. Everywhere you look in the marketing world, you see signs of it – mobile this, mobile that… Is it just me, or is it a bit overkill?

Sometimes, I feel like we're pushing the idea of mobile to the limit. But then I look at the numbers:

  • There are currently 750,000 apps in the App Store alone.
  • These apps have over 40 billion downloads.
  • There are one billion smartphones existing in the world, and that number is growing.

2 Huge Markets - The growth in iOS and Android apps over the past 4 years

Whoa.

There are over one billion consumers looking for information on their mobile devices, and you know what works when consumers are looking … Read the rest

January 29, 2013  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

A Practical Guide To Broken Link Building

A Practical Guide To Broken Link Building is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Over the last few months, broken link building has become one of my favorite link building techniques. I credit Russ Jones’s Broken Link Building Bible for adding flames to my broken-link-building fire and for helping me fine-tune my approach. “Broken link building may perhaps be the most effective, white-hat link building strategy in years,” Jones says. “In … Read more

A Practical Guide To Broken Link Building is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.


SEO.comRead the rest

January 29, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The SEO of Responsive Web Design

Posted by Kristina Kledzik

Will Critchlow announced back in November that Distilled's blog was updated with a new responsive design, but it occurred to me recently that we never went into the specifics of why responsive web design is so great. Responsive design has been a hot topic in online marketing for the past few months, but is it really going to become an industry standard?

Short answer: yep.

Responsive web design means that you don't have separate mobile, tablet, and PC versions of your site: the site adapts to whatever size screen it's being displayed on. Regardless of what device a visitor is using to access your site, they'll see all of the content you have to offer (no more partial-content mobile versions of sites) and they'll see it in readable way.

With a 55% increase in smartphone subscriptions in 2012 alone, responsive web design is the future of online marketing.

How does it work?

Sounds too good to be true, doesn't it? It all started with a fairly simple theory from Ethan Marcotte in a 2010 article titled "Responsive Web Design." Rather than creating a single webpage that is 800px across and centers itself … Read the rest

January 28, 2013  Tags: ,   Posted in: SEO / Traffic / Marketing  No Comments



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