Archive for December, 2012

A Web Marketing Consultant’s New Year’s Resolutions

Posted by Mike Pantoliano

Ah, the "year-end," "best-of," and "what-to-look-forward-to" posts. Love it or hate it, it's a great time to both reflect on 2012 and glimpse into the New Year for what possible stories will dominate our industry. I'm never one to dwell in the past, so I'd like to focus on 2013.

Instead of a simple 2013 predictions list, I'd like to frame this discussion as a New Year's resolution list. What are the things that we should focus on improving? Some of this is based on where things are trending, while others are based on areas where I personally feel like a lot of us could make improvements.

Mostly, I'd just like to spark some discussion about what may be important in 2013.

We will continue to think of the big picture

Most of the time I blog or speak at conferences, I talk about SEO's bordering disciplines – analytics, content strategy, marketing campaigns, PPC, conversion rate optimization, etc. I've done this intentionally because it forces me to dwell on a specific subset of the whole web marketer.

With these new tools in our web marketer's tool kit, we're (hopefully) able to think bigger and ask … Read the rest

December 31, 2012  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Our Top 12 Blog Posts of 2012

Our Top 12 Blog Posts of 2012 is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

At SEO.com we’re constantly preaching about the power of blogs to our clients. It only makes sense for us to set a good example and rock our own blog. 2012 was an exciting year for internet marketing, and our bloggers were on top of the challenges and changes within the industry. Here … Read more

Our Top 12 Blog Posts of 2012 is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.


SEO.comRead the rest

December 30, 2012  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Cassandra Memorandum: Google in 2013

Posted by gfiorelli1

Apollo fell in love with a priestess, and offered her the terrible gift of prophecy. She agreed to the gift, but when Apollo asked her to lie with him, the daughter of Priam refused. The God, angry, cursed her: the young priestess would have been a prophetess, but no one would believe her.

Her name was Cassandra.

cassandra_by_anthony_frederick_augustus_sandys

Every day this month, I've seen Twitter posts with every kind of predictions about how web marketing disciplines will look in 2013.

I am not exempt from the desire to predict the future. The urge is something deeply human and, in an industry as uncertain as ours, sometimes it is a psychological necessity. However, some of those predictions are so improbable that this obscure prediction (written to be blatantly false by one of my Spanish friends) seems more plausible:

"Google launches Google Balrog. The name of this new Google algorithm is inspired by the name of the mythical creature imagined by Tolkien, because it will operate the same way.

It will be an algorithm that, wrapped in fire, will crawl the Web, penalizing and incinerating sites which do not include the anchor text "click here" at least seven times and not include Read the rest

December 29, 2012  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Olde Tyme Whiteboard Friday

Posted by randfish

Salutations, flappers and dappers! Today we come to you from the golden age of the Internet. That's right, the 1920's! SEOmoz's resident Whiskbroom has put on his finest glad rags and is going to give you some knowledge, strictly on the level.

OK, you got us. We're not actually in the 1920's. But some of those old techniques that we all used in the past still work in 2012 and into 2013. Let's all watch Rand tell us all about them.

What older techniques are you still using and seeing great results? Let us know in the comments below.



Video Transcription

"Howdy SEOmoz fans, and welcome to this special edition of Old Tyme Whiteboard Friday. Now, this week on Whiteboard Friday I want to talk to you about the major search engines: Lycos, Northern Light, HotBot, AltaVista, Infoseek, Yahoo, Webcrawler, and Dogpile. Now these fine search engines are going to help your visitors get to your website. The website is a very important page. It's on something called

Read the rest

December 28, 2012  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Which Data Matters Most to Marketers? Take the Survey!

Posted by randfish

2012 was a year of triumphs and setbacks for marketers seeking the data to best accomplish their goals. Big improvements and additions in products like Google Analytics, GWMT, Bing Webmaster Tools, Mixpanel, KISSMetrics, Raven, and yes, SEOmoz PRO, too (along with dozens of others), helped many of us improve our reporting, auditing, and optimization efforts. But with the good came the bad, and setbacks like Google's expansion of keyword (not provided), the loss of referral data from iOS6, and kerfuffles over AdWords data appearing alongside rankings reared their heads, too.

When it comes to marketing data, I really like the concept behind Google's own mission statement: organize the world's information and make it universally accessible and useful. Unfortunately, I think the search giant has been falling short on a lot of the aspects that relate to our world, and thus it's up to third parties to pick up the slack. Moz is obviously part of that group, and we have plenty of self-interest there, but many other companies (and often Google and Bing themselves) are stepping in to help.

To help better understand the information that matters … Read the rest

December 27, 2012  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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