Archive for November, 2012

What’s Really Included in An SEO’s Job – Whiteboard Friday

Posted by randfish

The world as we know it is getting bigger. On top of that, Google is continuously changing, changing, changing

With all of these changes, what's really to be expected from an SEO? What should you consider part of your day-to-day job? In this week's Whiteboard Friday, Rand digs into the ever-changing duties of an SEO in today's fast-paced, volatile world. Enjoy!

Video Transcription

"Howdy SEOmoz fans, and welcome to this edition of Whiteboard Friday. This week, as you can see, I am doing Movember. Hence, I've got my sideburns separated from my chops and no chin on my beard and all these kinds of things. I took the technical rules of Movember and tried to play them out. Hopefully, I think our team is going to raise something like ,000 here at Moz for Movember, so I'm excited about that. Justin Vanning has been leading the effort from our marketing team. It's very cool stuff.

This week I want to talk a little bit

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November 30, 2012  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

3 Ways To Make Your Website Visitors Bounce

3 Ways To Make Your Website Visitors Bounce is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

What Is The First Thing You Notice About A Blog Or Website When You Arrive?

I would bet my first born child the majority of you would say, “the appearance.”

Whenever we surf the Internet—among the clutter and fluff of information and spectacle—we are consistently drawn to what we see first. What our eyes distinguish as aesthetic appeal is what entices us to delve deeper into a website. Therefore, wouldn’t it seem relevant— and almost respectively common knowledge—that a website’s structure should be based on aesthetic arousal and visual stimulation?

Yet so many sites miss the mark completely and not only smash together images and bodies of text onto a page—hoping the masses will sift through the jungle of lexicon, but they plaster the page with unnecessary, unrelated imagery. They forget that simple is better. Simple graphics, text (including proper spelling and grammar), and images will solidify a website’s ranking as dependable, trusted, and viewer friendly.

With That Being Said, Here Are 3 Ways To … Read the rest

November 30, 2012  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Link Building 101 – The Almost Complete Link Guide (Updated for Post-Penguin)

Posted by scott.mclay

Quite a few things have changed in my approach to link building since my first link building guide back in 2010. For starters, there was a mass of link based algorithm updates, there was Penguin, and to top this all off I’ve changed jobs as well (you can find me amongst the masses here these days). One thing that hasn’t changed is my view that 80% of positive (and negative) SEO ranking factors still come from external sources – I’m not just talking about links here, but social and citations, also.

Once again, most of the information I’m giving away here will most likely be available from a large number of other sources including SEOmoz, so I will try to attribute these where I can.


Creating your Link Building Strategy

Creating a solid strategy should be the starting point for any link building campaign, not having one in the current climate would … Read the rest

November 29, 2012  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Another November Index is Live!

Posted by carinoverturf

This month we're bringing you a special holiday treat: two Mozscape indices in the month of November! We just released the latest index, and you can now find fresh Mozscape data in Open Site Explorer, the MozbarPRO campaigns, and the Mozscape API.

This index is similar in size to the previous Mozscape index with about 76 billion URLs. The heavy computing AWS machines we moved to in October, detailed in Anthony's blog post, has saved significant amounts of time in our processing schedule thanks to almost no machine failures.

This time saved means more time for the Mozscape engineers to work on exciting projects, like tuning the final configurations in our own private cloud! We've been running a similar sized index in our private cloud located in Virginia alongside the index releasing today. It's running a bit slower as we continue to tune and dial the last pieces, but we hope to be running a hybrid processing solution early next year. Running an index in the cloud and an index in our own private cloud means fresher index data for you and our applications!  

Here are the metrics for Read the rest

November 28, 2012  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Importance of Marketing Analytics

Posted by JoannaLord

Analytics is one of those words: it gets used correctly for the most part, but often gets used as a catchall. As marketers, we understand the importance of having web analytics set up, of having an analyst on staff, and of constantly working with the data as a part of our daily practice. We spend a significant amount of time focused on site metrics and web analytics reports. We have a great sense of how our sites are performing technically, and how that backs out to money made.

But what if web analytics aren't enough?

Over the last few months, we’ve seen the rise of an equally important piece to the puzzle — marketing analytics — and I'd like to take some time and to explain what it is and how it can help all of us be more effective marketers.

definition of marketing analytics

So, what is Marketing Analytics?

Marketing analytics is the measurement and optimization of your marketing activities. Rather than focusing only on your site’s performance like you do with web analytics, you focus on how your marketing efforts are performing, and adjust them accordingly. Marketing analytics goes beyond on-site indicators and leans on other tools, offsite metrics, and

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November 27, 2012  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments



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