Archive for September, 2012

In-House, Agency, or Independent: What’s the Best Gig for You?

Posted by Lindsay

There are three main roles in the search marketing industry: you can work in-house, at an agency, or as an independent consultant. What role are you in today, and is it the right one? How can you be sure you're following the right path to achieve search marketing nirvana?

Like me, there are many search marketers who have worked in all three sectors. I tracked a few of them down for interviews on the topic and have included the most inspiring bits in this post. 

Before we dive in, let's take a look at what Internet Marketing roles the respondents to the 2012 SEOmoz Industry Survey are in today. The 5000+ respondents shake out like this:

Take a peek at the unsimplified details here.

In-house roles represent 46% of respondents, agency roles have 22%, business owners represent 19%, and independents took the remaining 13%. You'll notice that I didn't specifically cover the business owners category in this post. That is because a business owner can, and likely does, overlap quite a bit with the other three role types. Agencies are often led/owned by a powerhouse search marketer, so that would land them in two categories, … Read the rest

September 30, 2012  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

In-House, Agency, or Independent: What’s the Best Gig for You?

Posted by Lindsay

There are three main roles in the search marketing industry: you can work in-house, at an agency, or as an independent consultant. What role are you in today, and is it the right one? How can you be sure you're following the right path to achieve search marketing nirvana?

Like me, there are many search marketers who have worked in all three sectors. I tracked a few of them down for interviews on the topic and have included the most inspiring bits in this post. 

Before we dive in, let's take a look at what Internet Marketing roles the respondents to the 2012 SEOmoz Industry Survey are in today. The 5000+ respondents shake out like this:

Take a peek at the unsimplified details here.

In-house roles represent 46% of respondents, agency roles have 22%, business owners represent 19%, and independents took the remaining 13%. You'll notice that I didn't specifically cover the business owners category in this post. That is because a business owner can, and likely does, overlap quite a bit with the other three role types. Agencies are often led/owned by a powerhouse search marketer, so that would land them in two categories, … Read the rest

September 30, 2012  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Google’s EMD Algo Update – Early Data

Posted by Dr. Pete

Recently, I wrote about changes we’ve been tracking in how Google treats Exact-Match Domains (EMDs). Yesterday (Friday, 9/28), Matt Cutts tweeted the following message:

Matt Cutts Tweet - September 28

It was initially unclear what “upcoming” meant and whether the change was in progress or would roll out later in the weekend. Matt went on to say that the change “affects 0.6% of English-US queries to a noticeable degree,” but didn’t pin down the timeline. This morning, our new MozCast "Top-View" metrics showed the following:

EMD Influence Graph

We measured a 24-hour drop in EMD influence from 3.58% to 3.21%. This represents a day-over-day change of 10.3%. While the graph only shows the 30-day view, this also marks the lowest measurement of EMD influence on record since we started collecting data in early April.

So, Who Got Hit?

Across our data set of 1000 SERPs, 41 EMDs fell out of the Top 10 (5 new EMDs entered, so the net change was 36 domains). Please note that we can’t prove that a domain lost ranking due to the algorithm change – we can only measure what fell out. Here are 5 examples of domains that lost ranking as of this morning (9/29) – all … Read the rest

September 29, 2012  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Lessons Learned: Scaling to 100 Moz Employees – Whiteboard Friday

Posted by randfish

Can you believe that we're close to reaching 100 Moz employees? We can't, either!

It's easy to get excited about new people, new products, and new adventures. But while scaling your business, you have to remember to scale your culture alongside. A big part of having the right culture is having the right people to carry it forward.

This week, Rand discuss how SEOmoz has handled our incredible growth without sacrificing our culture. We'll also talk about making the choice to maintain what you've built over focusing on building new features.

How does your company maintain its culture? Leave your thoughts and questions in the comments below!

Video Transcription

Howdy, SEOmoz fans. Welcome to a special edition of Whiteboard Friday. I wanted to do something a little different for Whiteboard Friday because the company is kind of changing. I'm changing a little bit. The things that we've done and accomplished are very different to what we focused on in the past. I still love talking about SEO tactics

Read the rest

September 28, 2012  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

3 Things Beginner SEO Specialists Should Be Good At


Whether you’re looking to do online marketing for a company in-house, hoping to snag a job with a leading internet marketing agency like SEO.com, or even looking to hire someone to do SEO for your business there are a few basic, yet important skills a successful SEO specialist should have to begin with. Here’s a look at three:

1. Exceptional Writing Skills

A bright future for someone looking into doing SEO will undoubtedly be tied to how well they can produce quality digital content. Today we focus more heavily on a blogging style, though with all types of content it really comes down to the ability to create original, authoritative and thought-provoking writing.

They say “content is king.” This saying couldn’t be truer in the SEO world as Google and other search engines are continually placing more and more importance in their algorithms on quality, authentic website content. In order for a website to rank well in search engine results, SEO teams should be providing this type of ongoing content in several forms such as:

  • Blog posts
  • Guest blog posts (writing for someone else’s blog)
  • Blog commenting
  • Google+ micro posts (content for Google+ posting, usually 2-3 paragraphs covering a
  • Read the rest

September 28, 2012  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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