Archive for August 9, 2012
Posted by Dr. Pete
If I started with “I have a confession to make…”, that would be cliché, so I have TWO confessions to make:
This post has nothing to do with SEO. It’s about creative work. I guess it applies to content marketing. Ok, maybe it’s a little bit about SEO. If you’d rather eat a sandwich, I understand.
I am a serial, high-functioning under-achiever. In other words, at the risk of sounding like an ass, my half-assed efforts usually return 7/8-assed results. I learned too early to game those ass-fractions – during final exams in college, for example, I’d calculate exactly what I needed to get an A in the class. If it was only going to take a 67% on the exam, I’d study for 30 minutes and then play Wing Commander for six hours.
1/2 Ass + 1/2 Ass = 1 Ass (Me)
Fast-forward to my 40s, and I still sometimes slip into habitual half-assery. As a marketer, I’m especially guilty of one bad habit – I save my best material for the future. When I have a really “great” idea, I add it to a list to write later, presumably … Read the rest