Archive for August 8, 2012

Rand and Dharmesh Told Us "No", But We Did It Anyway

Posted by tailwindcreative

The Inbound Jobs story with Five Tips on Getting Buy-in from Thought Leaders.

In April, Ben and I attended LinkLove in Boston. It was a great experience for a number of reasons, and the best part was connecting with other awesome SEO’s. As a designer/developer team, we asked these thought leaders what we could create for them that would make their lives better. Tom Critchlow planted a seed with us that would eventually become the job board now found on Inbound.org.
 
inbound job board
 
Tom helped us see that there was an urgent need for inbound marketing agencies to find, recruit, and keep great talent. He connected us with Rand who was very interested in having a job board on inbound.org–his side project with Dharmesh Shah. 
 
We were thrilled at the opportunity of working with Rand and Dharmesh and started planning out the site. Unfortunately at that time, the inbound.org team was too busy to put in the time and energy needed to move the project forward (we think it had something to do with the 18 million).
 
rand fishkin and dharmesh shah being awesome
 
So we pushed the project aside, realizing that the job board would … Read the rest

August 8, 2012  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Buffer vs. Timely: Should You Be Automating Social Media In The First Place?


First of all, let me say that in general, when it comes to social media marketing, I am not a fan of automating social media. However, if you must automate some tweets or Facebook posts here and there, Buffer and Timely are two great tools you can use to make your job a bit easier.

But before I start, here is my $.02 words of advice:  When I say “easier”, I do not mean it makes social media marketing “easy”. If you want to use a tool to automate tweets etc, make sure you are around to answer feedback, questions, RTs etc. These tools should not be used to replace the human efforts behind your social media marketing campaign. Social media is about relationships, not automatically spewing content for the world to see (or not see).

How To Use These Types Of Tools:

If you have not heard of these tools, basically they are a service that lets you easily queue up posts to go out at predetermined times during the day… automatically. It could be a standard status update, or you can install an easy to use browser plugin that lets you queue up a post … Read the rest

August 8, 2012  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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