Archive for August 5, 2012
Posted by jennita
Last week, approximately 800 marketers from across the globe converged in Seattle for our annual conference, MozCon. The entire Moz staff attended as well, and we were all quite excited to have such a diverse set of attendees and speakers. For many of us, it was an experience we won't soon forget. Between the amazing speakers and brilliant content, to networking with the community, and even singing karaoke at the Garage, it was a magical three days.
I wanted to wrap all the great photos, posts, and presentations into one neat package, to make it quick and easy to find everything. So let's just jump right in!
Determining a good domain name comes down to 3 different approaches. They are brand, brand plus keyword, or simply a exact or broad match keyword domain. Of these 3 choices the most ideal approach is the second. One in which you can obtain a domain that has all the needed aspects of a well branded domain name as well as a keyword targeted name for search engine optimization. Often this option is not available. In the case that it isn’t available for you the second best approach would be a branded only domain name.
But before we go into the details of these 3 domain name approaches and the benefits and deficits of each one. Let’s first lay out quality domain name practices no matter your choice. A domain name should be:
- Short and succinctâ€”easy to remember.
- Provide an idea of what will be found at the site.
- Easy to spell/read; one of the most common mistakes in this regard is when a domain name is chosen with the last letter of the first word and first letter of the second word are the same. This would be something likeÂ infoonline.com. Whether you decide to use both