Archive for August 2, 2012

15 Tips to Speed Up Your Website

Posted by ArminJ

Tips to speed up website

After seeing some tweets and analyzing the SEOmoz website, I decided to write some tips and tricks that can decrease pages load time as much as possible. Any search engine wants to provide users a great user experience, just like Google, and a fast site improves overall site quality and increases user satisfaction. Everybody deserves a fast web experience. Some of the following tips are implemented well by SEOmoz, but I will explain them anyway because of their general usefulness.

"Experiments demonstrate that increasing web search latency 100 to 400ms reduces the daily number of searches per user by 0.2% to 0.6%. Furthermore, users do fewer searches the longer they are exposed. For longer delays, the loss of searches persists for a time even after latency returns to previous levels." Google says.

I will list a variety of factors (+ useful tips from Yahoo and Google) and will use SEOmoz as … Read the rest

August 2, 2012  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

MozCon Day 3 Recap – A New Form of Conversion Rate Optimization by Joanna Lord

Rethinking CRO Entirely – Joanna Lord – @joannalord

On the final day of Mozcon 2012 the great presentations continued.  Joanna Lord from SEOMoz shared some great insights about how CRO is changing and how we need to adapt as marketers.  Here are some of my notes from her presentation:

  • Testing can take a lot of time and a lot of resources, which we don’t have a lot of time for.
  • Historical definition: “CRO was born out of the need for lead generation and ecommerce internet marketers t improve their website’s resultsâ€
  • It doesn’t really exist anymore that your only focus is lead forms and what happens on your website.
  • We want social sharing, bundling, buying related products, spend more time on the site.  We care about things off site like mobile, Facebook, tablets, media, etc.
  • We care about people engaging with our brands on social networks like Pinterest, YouTube and others.
  • We don’t just need website results – sales, conversion rate, etc.  Sites have evolved to bigger experiences, training, information, and philanthropy.
  • Marketers today need to improve in a lot of areas.  The definition of CRO is changing.

What should we be spending our time on? Here are 10 … Read the rest

August 2, 2012  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  One Comment



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