Archive for July 27, 2012

Smarter Internal Linking – Whiteboard Friday

Posted by dohertyjf

Hey there SEOmoz readers! This week we are talking about what I like to call "Smarter Internal Linking". Rand mentioned internal linking a few months ago before Penguin even hit, back when we were still calling it the "over-optimization penalty". A few months later, we can see the potential effects that Penguin has had and the factors causing them.

So how can we be smarter in our internal linking? How can we target our important pages so that they are able to rank well for competitive terms, yet not be in danger of being slapped by algorithm updates? This is exactly what we are talking about in this video, including a few pro-tips I've picked up doing SEO in the competitive travel industry, especially in regards to microsites and ccTLDs.

Enjoy, and I'd love your comments below!

Video Transcription

Howdy, SEOmoz fans. My name is John Doherty. I'm from Distilled in New York City, out here in Seattle for about a week, for MozCon. I came out here a couple days early, and SEOmoz

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July 27, 2012  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Google+ SEO & Authorship with AJ Kohn: Mozcon Day 2 Recap

This Google+ SEO & Authorship presentation was given by AJ Kohn at Mozcon 2012.

Google’s secret weapon is in mobile with Android holding 52% of the smart phone market. This is a critical thing to understand for any marketing campaign. There is huge opportunity in mobile and Google.

Google+ Isn’t Just for Geeks

Hugo Boss has over 1 million people circled their brand on Google+. There are many other brand examples who have obtained a huge following of non-geek followers on Google+.

Why is this critical?

Gucci ranks #1 for stirrup bags on non-personalized SERPs. BUT, Gucci ranks #1, #3, #4, and #6 on personalized SERPs with universal results. Google+ is helping to influence this because the photo is coming from Facebook as a result of being connected through Google+.

Gucci stirrup bags SERPs

Here are some examples of gains from implementing Google+ into their SEO campaign.

  • 42.6% increase in organic traffic for clients actively using Google+, Kevin Gibbons, SEOptimise/Quaturo
  • Engagement on Facebook was only 4% in relation the engagement on Google+, Time Moore Cruish IQ

Google+ Profile Tips

  • Connect your social profiles (Twitter, Facebook, Linkedin, YouTube, etc.)
  • Images pull in directly from Facebook
  • Rel=publisher
    • Home page only for brands
  • Words matter - use keywords and theming for

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July 27, 2012  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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