Archive for July 21, 2012

Facebook Promoted Posts vs Sponsored Stories

Posted by Justin_Vanning

There's been a lot of buzz around Facebook's Promoted Post feature over the past few months. I've read several blog posts (the HasOffers post was great) who have tried testing the effectiveness of Promoted Posts vs Facebook's Sponsored Story ads, and thought it would be interesting to do a similar test here at SEOmoz. Before I jump in to the results of my test, I'll give a quick overview on Promoted Posts for those who aren't familiar.

What's the Difference Between a Promoted Post and a Sponsored Story?

Facebook rolled out their Promoted Post feature at the end of May, allowing Brand Page owners to pay to push content to a broader audience than normal. What some people don't know is that when you publish content on your Facebook Brand Page, only a small percentage of your fans are seeing that content appear in their news feeds.

Facebook uses its complex EdgeRank algorithm to determine which content each user sees in their news feed. Facebook estimates that only 16% of a company's fans will see every post they generate in their news feed. Some companies will obviously have a much higher percentage of engaged fans than … Read the rest

July 21, 2012  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Dive Deeper: Tips To Optimize Your WordPress Site

Let’s Dive In And Optimize Your WordPress Site

First, I’m making the assumption that you’re reading this article because you either have a website in WordPress, and you want to make sure people can find it from the search engines, or you are about to embark upon, or are interested in building and launching a site in WordPress, which can be easily found via the search engines. If you don’t fit either of these categories, I encourage you to read on anyway so you’ll be converted to the glorious content management system (CMS) that is WordPress.

Another assumption I make when talking about search engine optimization: that you have truly awesome content, and not just because your mother says it is. If your content is written such that your average customer would understand and find it useful and enjoyable, then you’ve got awesome content. Notice the adjective: awesome. ‘Good’ just doesn’t cut it anymore. You’ve got to ROCK the content department. In order to do that, you really ought to have an awesome content strategy.

But after you’ve considered your content strategy, there are number of additional considerations to make as you build, tweak and optimize your WordPress … Read the rest

July 21, 2012  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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