Archive for July 16, 2012
Posted by James Piper
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
Since launching my personal blog I have been bombarded with guest post requests, with very few of them being worthy of reading, nevermind responding to. Thus, it was literally one in 267 emails that inspired this article about what makes an email that webmasters and bloggers will respond to.
This never ending stream of poorly constructed requests helped highlight what makes an excellent email. We will follow the same process my inbox and brain went through to examine common outreach mistakes and how they can easily be fixed.
I. Terrible Outreach Example
For those curious about what purchasing a “SEO Gold” package gets you, here is an unedited email outreach I recently received –
I have attached 2 of my article with this mail. Please review those article if you going to publish those article then please send me the link back url to me.
As a search engine optimization professional, these … Read the rest