Archive for June, 2012

Which Page is Canonical?

Posted by Dr. Pete

It sounds like an easy question, doesn’t it? While we hear a lot about duplicate content since the Panda update(s), I’m amazed at how many people are still confused by a much more fundamental question – which URL for any given page is the canonical URL? While the idea of a canonical URL is simple enough, finding it for a large, data-driven site isn’t always so easy. This post will guide you through the process with some common cases that I see every week.

Let’s Play Count the Pages

Before we dive in, let’s cover the biggest misunderstanding that people have about “pages” on their websites. When we think of a page, we often think of a physical file containing code (whether it’s static HTML or script, like a PHP file). To a crawler, a page is any unique URL that it finds. One file could theoretically generate thousands of unique URLs, and every one of those is potentially a “page” in Google’s eyes.

It’s easy to smile and nod and all agree that we understand, but let’s put it to the test. In each of the following scenarios, how many pages does Google see?… Read the rest

June 30, 2012  Tags: ,   Posted in: SEO / Traffic / Marketing  No Comments

The New Link Ecology In A Post Penguin World


In a post penguin world, the importance of quality links and solid on-site optimization hasn’t necessarily changed. However, the urgency of many SEOs to acquire them should have.  While there are still many types of links and tactics that work despite their shade of gray and low quality, Google’s efforts are making it more difficult to achieve long-term success using these tactics.

Going forward, SEOs will have to recognize and adapt to the shifting link ecology to ensure that their clients achieve success.

Let’s take a look at the old link ecology compared to the new one and examples of places that SEOs can seek the best link opportunities in a post-Penguin world.

There Are Three Types of Links:

For simplicity’s sake, let’s classify all links broadly into three buckets as explained below.

1. Pure SEO

These are links that are built solely for the purpose of improving rankings and SEO value. There are many examples and you can pick your own poison.  These links range from mass submissions to low quality directories, automated or manual blog comment spam, social profiles built only for a link to excessive article marketing for exact match anchor text.

2. SEO + Traffic

The … Read the rest

June 30, 2012  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Getting Started with Guest Posting – Whiteboard Friday

Posted by Eric Enge

In this week's Whiteboard Friday, I am going to be walking through how to get started guest blogging. There are plenty of articles all over the web that go into the finer details of guest blogging, but let's step back for a second and really talk about how to get started.

From getting into the guest blogging mindset to building up your list of guest blogging opportunities, we'll cover this topic from a top down approach.

Happy Friday everyone! Please leave your own ideas and advice in the comments below too.

Video Transcription

Hi, I'm Eric Enge with Stone Temple Consulting. I'm here at SEOmoz to do a Whiteboard Friday today. We're a 25 person online marketing company that does consulting services for various people through the industry. What I actually want to talk about is how you get started with guest posting. There's a lot that goes into it, and there have been some great articles on SEOmoz that really get into the details of some of the aspects of it. But I want to step back and take you from the top down to help you get started.

The first thing

Read the rest

June 29, 2012  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

A Few Takeaways from the Big Boulder Conference on Social Media Data

Posted by adamf

Last week I was fortunate to have the opportunity to attend the Big Boulder conference put on by GNIP in Boulder, Colorado.  Around 200 attendees joined together in the St. Julien Hotel to attend what was billed as the world's first social media data conference. GNIP, a company focused on aggregating and providing social data, assembled a great lineup of speakers, the majority of whom provide or consume social data. I enjoyed the conference and took the opportunity to learn more about social data that is now available to consumers, hear about the creative ways people are using such data, meet some great minds in the social media space, and enjoy the great food, beautiful scenery, sunny weather, and friendly vibes that are hallmarks of Boulder.

View of Flatirons

The Big Boulder presentations were mostly in a Q&A format with a few panels mixed in. I've pulled together some of the key themes that I observed from the sessions to share in this post. GNIP also posted some detailed summaries of the presentations on their blog. If anyone who attended or presented at the conference sees anything that needs to be added, please let me know!

Panel Discussion at Big Boulder

Major social networks Read the rest

June 28, 2012  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Write Email to Get a Better Response Rate

Posted by moosahemani

A successful SEO campaign is the perfect combination of all strategies. Whether you're working with on-page optimization, content development, social media, or link building, all of these factors contain equal value. When it comes to picking the most difficult SEO strategy, I will always give my vote to link building as this part is one of the most difficult, boring ,and time consuming strategies you can implement.

A few days back, I shared a picture of the perfect bedroom for a link builder on Facebook:

Almost perfect, despite the coffee pot missing ;)

Yes, link building can be boring, tough, and time consuming. However, one person on the team can dive into link building and get their hands dirty to get the job done in order to produce effective and action-driven results for the business.

Many people use different tactics when it comes to link building. One of the famous and most effective techniques that … Read the rest

June 27, 2012  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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