Archive for May 4, 2012
How To Survive Google’s Unnatural Links Warnings & Avoid Over-optimisation
Posted by Modesto Siotos
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
Google’s actions against “overoptimised” sites have been intensified and it seems that the recent updates are able to detect various links-related overoptimisation violations that can result in short or long-term positional drops, with or without warnings. Even though Google announced the Penguin update on the 24th if April 2012, changes on Google’s link evaluation system have been noticeable several weeks before the public announcement.
It appears that in some cases Google has been overzealous, hitting (temporarily) even websites with rather natural link profiles. In other cases, Google admitted algorithmic classification mistakes, publishing apologetic messages like this one Matt Cutts posted on Google+.
According to Patrick Altoft (branded3) the sites that have received unnatural links notifications fall under five main categories, and they are not just the ones participating in link exchanges or other types of link networks. Rand made a Whiteboard Friday video about 6 changes every SEO should make before … Read the rest
May 4, 2012
Tags: &, Avoid, Google's, Links, Overoptimisation, Survive, Unnatural, Warnings
Posted in: SEO / Traffic / Marketing
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7 Habits of Highly Effective SEOs
“Is anybody here a Marine Biologist?â€
For the many Seinfeld fans out there, that marine biologist line is one of the more popular quotes out there. To refresh your memory George Costanza is once again pretending to be someone he really isn’t, namely his dream job…a marine biologist. When the problem of a very real beached whale comes up, George is in the hot seat. George is forced to go and try to save the whale even though he doesn’t really know what he is doing. It’s quite a funny episode.
So how does that relate to SEO? Well, I found myself thinking that we, as SEO professionals, claim to be the experts even though sometimes we might not really know everything. So, when the client is as upset as an old man trying to return soup at a deli, we often need to approach the situation with the knowledge we do have, and try to figure it out some things as we go.
In the SEO world, which is constantly evolving, there is so much to learn that staying on top of all the changes is practically another full-time job. I am going to relate the book “The … Read the rest
May 4, 2012
Tags: Effective, Habits, Highly, SEOs
Posted in: SEO / Traffic / Marketing
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