Archive for April, 2012

The Real Impact of the Google SmartPhone Crawler (Part 2): Generating Mobile Redirects Properly

Posted by Suzzicks

Google’s new smartphone crawler may have made mobile SEO easier or slightly more predictable, but that is not the end of the story. This is the second in a 3 part series aimed at giving more actionable mobile SEO tips for how to understand and respond to Google’s new smartphone bot. In the last post, we covered how the new smartphone bot works, and which sites will be affected by the change. This post will focus on how to generate mobile redirects that will help the smartphone bot find and index your mobile content correctly. The next and final blog post in this mobile SEO series will review common indexing problems with mobile sites, and how to prevent them.

Since the smartphone bot caches and follows mobile redirects when they are in place, the ranking of your mobile-specific pages (like ones on an ‘m.’) becomes much less important than the rankings of your … Read the rest

April 30, 2012  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Real Impact of the Google SmartPhone Crawler (Part 1): Situation Overview

Posted by Suzzicks

Not everyone realizes it, but Google has been serving different search results to mobile phones than desktop computers for a long time. Beyond that, they serve different results based solely on the handset you are using to search. The differences are often subtle, or focused on the order of Universal Results that are included in the mobile result-set, but Google is algorithmically trying to prioritize content that will work well on the phone that submitted the query, and give less priority to content that might not work on the phone. If you want to compare for yourself, MobileMoxie has a mobile search simulator tool that allows you see the results of one search query across three different phones at a time (cool!)

Now Google has launched a new smartphone crawler, and this will likely push the differences between desktop search and mobile search more into the mind of the average SEO. (Think: “Does Google … Read the rest

April 29, 2012  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Why It’s So Easy to Get Marketing All Wrong

Posted by randfish

I got a couple emails last week I wanted to share in anonymized format. Here's the first one:

It's me again <redacted>, just wondering I have been learning allot more about how to link build without software like senuke x and other automatic software and becoming a better manual link builder with google alerts etc.

And here's the second:

I look after around 6 clients at the moment, but my daily jobs just seem to be very repetitive e.g. finding related blogs, commenting on them, submiting sites to decent directories and guest posting, an now and again creating infographics and sharing them with blog owners and across sites such as reddit/quora etc…mostly I'm just blog commenting though.

I get A TON of emails like this. When folks are relatively new to the field of online marketing, or are moving from classic marketing into SEO, they often reach out seeking advice and help. Unfortunately, the volume's become a bit overwhelming of late, and I'm only able to respond to 50%, sometimes less (side note: I tried an experiment w/ email scalability a couple months back that failed). Thus, I wanted to write a post to express … Read the rest

April 28, 2012  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Recover from the Penguin Webspam Update: Tips from SMX Toronto

SMX Toronto was full of a lot of great information. I found that most sessions had at least one presentation that rivaled SMX Advanced conferences I’ve attended in the past, both in speaker quality and in content. In all sessions, every speaker hit it out of the park.

My favorite session was the day after the Penguin update hit, and amazingly there wasn’t a single mention of the webspam update, yet all the content was directly relevant. The session was the “Google Kitchen Sink Panel”, featuring speakers Duran Inci, Ken Dobell, Aaron Bradley, and Ryan Jones.

As a follow up to Greg’s post yesterday about the webspam update, I wanted to throw a quick bullet-point list of my takaways that can be implemented immediately by anyone.

Here is a summary, in short form, of the best takeaways that can help future-proof your site against updates like this Penguin update, or if you’ve already been “pecked” by the Penguin, this is your battle plan, with hand-picked points I took away with me from Toronto:

[Note: Up-to-date SEO professionals won’t find anything new here, but I’m a big believer in checklists to hold Read the rest

April 28, 2012  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Negative SEO: Myths, Realities, and Precautions – Whiteboard Friday

Posted by randfish

This week we will be covering a topic not often discussed on Whiteboard Friday. We are going to be talking about negative SEO tactics and how these practices function. Negative SEO is definitely not something we condone here at SEOmoz but education around these techniques can be a helpful, precautionary method that could prevent you from being the subject of malicious intent.

We hope you enjoy the video and don't forget to leave your comments below.

Video Transcription

Howdy, SEOmoz fans. Welcome to another edition of Whiteboard Friday. This week we're talking about a very concerning and controversial topic – negative SEO. Now, negative SEO has a number of meanings. I want to walk through them and get to some points. If you've been paying attention to the Twitter-sphere or the SEO blogosphere over the past week, two weeks, there's been a lot of discussion around negative SEO, particularly backlink pointing to bring down sites. I will get to that, but first I want to start with some of the classic ways that negative SEO could potentially hurt you.

The idea behind negative SEO is that rather than doing good, positive things that will promote

Read the rest

April 27, 2012  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

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