Archive for March 5, 2012
Posted by Julianne Staino
“Content is King!”
Ah, the wonderfully overused statement that makes me want to throw my monitor at the wall and then hang my head in shame because it’s actually true. I feel like I can safely assume that we can all agree on the increasing importance of awesome content. Recently, it seems like everyone is championing for companies to evolve the way in which they approach creating content. (Ie. Coca-Cola’s 2020 content strategy. If you haven’t watched these videos, I’d highly recommend investing 20 minutes in order to see how big brands are changing the way they think about a cohesive marketing strategy) Here in the Distilled NYC office, I’m surrounded by Tom Critchlow and John Doherty who are single handedly pushing companies to have inspired content and changing marketers mindsets.
This is great and all, and ‘imma let you boys finish, but shifting a companies’ mindset and creating inspiring pieces is tough!
Note: I am in no way suggesting we don’t strive to achieve this, we should always try to effect change and produce content that strikes a nerve within. I’m just pointing out the obvious fact that these content strategies are … Read the rest
Okay, so perhaps Quora pulled a Christian Laettner and didnâ€™t live up to the hype of becoming the next big thing.
There is still good news, though. If your job, company or project involves any type of content creation, Quora can be very effective.
Quora is essentially a more hip Yahoo answers. It lures tech savvy-crowds and niche experts (or sometimes people pretending to be smart). If something is â€śbuzzingâ€ť, youâ€™ll probably find people talking about it on Quora.
Topics are fresh and relevant, which is what we want for cutting-edge content, right?
So now what?
Here are 3 actionable tactics to build content using Quora:
1. Use Quora To Find Topic Suggestions
This can be a huge time saver for big companies with a demanding editorial calendar, or even small businesses with a low content creation budget.
Simply use the search box at the top of the site to search topics.Â You will see that many of the broad topics have sub-topics, and the sub-topics have individual questions. In this example we will search for “local search engine optimization“. Browse the topics and parse the unanswered questions within the topics to trigger ideas.
Once you have … Read the rest