Archive for February, 2012

Exploring the New Features in Bing Webmaster Tools

Posted by Daniel Butler

Bing recently announced some pretty cool new features within their Webmaster Tools, so in this blog post we are going to delve a little deeper to see exactly what these tools are capable of.

The Markup Validator (Beta)

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Found within the ‘Crawl’ tab of BWMT, the Beta Markup tool works in a similar way to the Google rich snippets testing tool extracting the following elements from a specified URL:

  • Microdata
  • Microformats
  • RDFa
  • Schema.org
  • pen Graph

The inclusion of the open graph is a nice touch, and I can see this coming in handy. Upon submitting a URL, we are presented with a neat extract of any featured markup. Let’s use imdb.org as an example:

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However other than extracting elements from a page, there seems to be little actual validation taking place. There are no references to missing elements for example, or whether the mark up could potentially generate a rich snippet.

Let's … Read the rest

February 29, 2012  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

February Linkscape Update: 66 Billion URLs

Posted by randfish

After some wrestling with Amazon's EC2 and the tragic loss of many hard disks therein, we've finally finished processing and have released the latest Linkscape update (previously scheduled for Feb. 14). This new index is, once again, quite large in comparison to our prior indices, and contains a mix of crawl data going back to the end of last year. In fact, this is technically our largest index ever!

Here are the latest stats:

  • 65,997,728,692 (66 billion) URLs
  • 601,062,802 (601 million) Subdomains
  • 140,281,592 (140 million) Root Domains
  • 739,867,470,316 (740 billion) Links
  • Followed vs. Nofollowed

    • 2.21% of all links found were nofollowed
    • 57.91% of nofollowed links are internal
    • 42.09% are external
  • Rel Canonical – 11.11% of all pages now employ a rel=canonical tag
  • The average page has 71.88 links on it

    • 60.98 internal links on average
    • 10.90 external links on average  

We also ran our correlation metrics against a large set of Google search results and saw very similar data to last round. Here are the latest numbers using mean Spearman correlation coefficients (on a scale of 0 to 1, higher is better):

  • Domain Authority: 0.26
  • Page Authority: 0.37
  • MozRank of a URL: 0.19
  • # of
  • Read the rest

February 28, 2012  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Brand It: Four Ways to Brand Your Business via Pinterest – Part 3

What do Chobani Yogurt, Drake University, and Oreck Vacuums all have in common?  They are all rock stars at leveraging Pinterest to brand their business. Each plays to their unique demographic – Chobani dedicates their pins to delectable treats, Drake boasts boards of beer pong best practices and study guides, and Oreck features re-pins of furry friends that their vacuums will be cleaning up after – just to name a few.

As you have read from Lauren’s and Suzanne’s past Pinterest posts, this social network is quickly becoming a major contender within its realm, as evidenced by a 429% increase of unique visitors to the site from September to December 2011 via 11 million monthly visitors, making it the fastest growing website to surpass the 10 million mark.

In this final piece of our three-part puzzle, I will be discussing how to take advantage of Pinterest’s potential to build your brand. Branding is all about the real estate you take up in someone’s mind and Pinterest occupies this real estate like no other social media tool. Allow me to discuss four monikers (similar to the site’s “Pin It” mantra) for successfully leveraging Pinterest’s branding potential.

Number 1: Start It

The … Read the rest

February 28, 2012  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Web Site Migration Guide – Tips For SEOs

Posted by Modesto Siotos

Site migrations occur now and again for a various reasons but arguably are one of those areas many SEOs and site owners alike do not feel very comfortable with. Typically, site owners want to know in advance what the impact would be, often asking for information like potential traffic loss, or even revenue loss. On the other hand, SEOs need to make sure they follow best practice and avoid common pitfalls in order to make sure traffic loss will be kept to a minimum.

Disclaimer: The suggested site migration process isn't exhaustive and certainly there are several alternative or complimentary activities, depending on the size of the web site as well as the nature of the undertaken migration. I hope that despite its length, the post will be useful to SEOs and web masters alike.

Phase 1: Establishing Objectives, Effort & Process

This is where the whole migration plan will be established … Read the rest

February 27, 2012  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The 2 User Metrics That Matter for SEO

Posted by Dr. Pete

In the wake of Google’s Panda updates, there’s been a lot of fear regarding user metrics and how they impact SEO.  Many people are afraid that “bad” signals in analytics data, especially high bounce rates and low time-on-site, could potentially harm their rankings.

I don’t think Google is tapping into analytics data directly (I’ll defend that later), and I don’t think they have to. There are two user metrics that both Google and Bing have direct access to: (1) SERP CTR, and (2) “Dwell time”, and I think those two metrics can tell them a lot about your site.

Google Analytics (GA) & SEO

The official word from Google is that analytics data is not used for ranking. Whether or not you believe that is entirely up to you, and I’m not here to argue about it. I’ll only say that it’s rare to hear Matt say something that emphatically.  I think the arguments against using analytics directly as a ranking factor are much more practical in nature…

(1) Not Everyone Uses GA

Usage stats for GA are tough to pin down, but a large 2009 study placed the adoption rate at about 28%. … Read the rest

February 26, 2012  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments



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