Archive for January, 2012
How to Increase the Odds of Your Content Going Viral – Whiteboard Friday
Posted by randfish
Having content that goes viral can seem like the luck of the draw, but there are a number of steps you can take to improve your odds. In this week's Whiteboard Friday, we will show you a few things you can do to increase your chances of having that well crafted content spread through the internet like a wildfire. Thanks for watching and don't forget to leave your comments below.
Video Transcription
Howdy SEOmoz fans. Welcome to another edition of Whiteboard Friday. This week we're talking about how to give your content a better chance of going viral, and from virality, what I really mean here is not just getting links, which are obviously very helpful from an SEO perspective, but getting social shares, getting mentions on other blogs, getting talked about, getting emailed around. The virality of content determines how successful that content is going to be in the broader Web, in the scheme of all things that are inbound, not just SEO, not just social, not just community stuff, but
January 27, 2012
Tags: Content, Friday, Going, Increase, Odds, Viral, Whiteboard
Posted in: SEO / Traffic / Marketing
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Are You Wasting Budget With Online Press Release Distribution?
Posted by Tim Grice
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
The title of this post may come across a little contentious, however I hope by the end of it you understand where I am coming from.
Over the years, I have been privileged enough to work with some large businesses that can afford to throw big budgets at online marketing. One of the first tasks I undertake is a meeting to discuss previous strategies. As my main focus is natural search, one of the things I always find interesting is discussing link building strategies carried out by previous agencies and internal SEOs. This can be quite enlightening, but really worrying at the same time, you begin to realise fairly quickly why SEO gets such bad press.
One of the things that always makes my head spin is companies who invest in pumping out online press releases through well-known services for the… Read the rest
January 26, 2012
Tags: Budget, Distribution, Online, Press, Release, Wasting
Posted in: SEO / Traffic / Marketing
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How To Successfully Pitch A Blogger For A Guest Post
One of the most important ways to enhance your link portfolio is through guest blog posts. Finding a relevant blog with an engaged audience can be a daunting task, but the return on investment is potentially significant. There are hundreds of thousands of blogs on the internet, but how do you create a relationship with a blogger for a quality link opportunity? What is the best way to make first contact? As a blogger who has both received requests and pitches, and one who has pitched other bloggers, I’d like to give a few tips for reaching out to bloggers.
Be informed:
Read the first few blog posts and the writer’s “about me” section. If the site has a search bar, see if the topics you are hoping to have posted about are in line with other content on the site. Be familiar enough with the blogger to personalize an email to them, and always address them by name. Nobody wants to get an email that begins with “Dear influential blogger” or “To whom it may concern.”
Make contact via email or social media:
Many bloggers work from home, and those… Read the rest
January 26, 2012
Tags: Blogger, Guest, Pitch, Post, Successfully
Posted in: SEO / Traffic / Marketing
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Comparing the Top 4 Retargeting Companies
Posted by JoannaLord
For the past year retargeting has been getting some serious attention. I've been fortunate enough to speak on it at a variety of shows, brainstorm over coffee with some cool companies and even blog about how to use it and how to leverage it for SEO. No matter who I am talking with or what the venue the number one question asked is "Who should I use for retargeting?"
Over the past two years some retargeting companies have really emerged as leaders. While we haven't used them all personally here at Moz, I thought it would be valuable to compare the companies in case any of our readers are considering retargeting. I really wanted to focus on what services each offer, what separates them from the pack and what they have planned for 2012. Luckily for us quite a few worked with us so we could really jump in with some great screenshots and specifics. For those that didn't reply to my tweet (ahem) or my email (double ahem) … I tried to fill in best as I could based on my… Read the rest
January 25, 2012
Tags: Companies, Comparing, Retargeting
Posted in: SEO / Traffic / Marketing
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Video Sitemap Guide for Vimeo and YouTube
Posted by jhammack
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
Videos Indexed in the SERP
Did you know that major search engines want you to make video sitemaps for all of your embeds, even if you're hosting on Vimeo or Youtube?
Not only does it help them spider your website by giving the search engines clues as to where to look for video embeds, it may also earn your site a click through boost by giving you a picture in the SERP. Below I'll show you how I managed to index my Vimeo video embeds to include a thumbnail. Don't worry, the same steps should work for Youtube as well.
Benefits of a Video Sitemap
There are several reasons why you'll want to add a video sitemap.
- It makes it clear to Google what your content
January 24, 2012
Tags: Guide, Sitemap, Video, Vimeo, YouTube
Posted in: SEO / Traffic / Marketing
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