Archive for January 31, 2012
5 Steps To Bootstrapping Your PR Efforts
Posted by AndrewDumont
Public relations is just one of those things.
It's something that every company knows they should do, but only see two ways of making it happen — hire an expensive PR firm or cross their fingers and hope for the best. The latter is, well, not really much of a PR strategy. There is a third option, however.
Bootstrapping.
I've written in the past about how to bootstrap your PR efforts, but never really dug into the nitty gritty. It's a time intensive process, but if you're up for the challenge, getting coverage in some of the top outlets in the world is possible, and even likely. I've tried many methods, failed many times, and ultimately boiled it down to this process.
Here it is, Moz family.
Step 1 – The Mirror Check
The first step is what I like to call the mirror check, something that gets glossed over far too often. You need to put yourself in the mind of a writer. People don't want to read shit stories, and writers don't want to… Read the rest
January 31, 2012
Tags: Bootstrapping, Efforts, Steps
Posted in: SEO / Traffic / Marketing
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