Archive for January, 2012

5 Steps To Bootstrapping Your PR Efforts

Posted by AndrewDumont

Public relations is just one of those things. 

It's something that every company knows they should do, but only see two ways of making it happen — hire an expensive PR firm or cross their fingers and hope for the best. The latter is, well, not really much of a PR strategy. There is a third option, however.


I've written in the past about how to bootstrap your PR efforts, but never really dug into the nitty gritty. It's a time intensive process, but if you're up for the challenge, getting coverage in some of the top outlets in the world is possible, and even likely. I've tried many methods, failed many times, and ultimately boiled it down to this process.

Here it is, Moz family.

Step 1 – The Mirror Check

The first step is what I like to call the mirror check, something that gets glossed over far too often. You need to put yourself in the mind of a writer. People don't want to read shit stories, and writers don't want to write them; it's a simple relationship. Before you dig into the rest of the process, make sure you've got a … Read the rest

January 31, 2012  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

Strategic Link Building: Why You Don’t Need To Outrun Lions

Posted by oline123

One of my favourite SEO anecdotes goes like this: two men are walking through an African game reserve when they come across a lion, one of the men calmly puts down his backpack and slips on the running shoes he has been carrying.

The other man chuckles and says, “You’ll never outrun a lion."

To which the other man calmly responds, “I don’t need to outrun the lion; I just need to outrun you."

SEO, contrary to popular belief, is not about ‘beating Google’ or ‘cracking their enigma code’; it is about beating the competing websites on the keywords that matter to your business. This means SERP analysis and competitor analysis should be key components in shaping your SEO strategy.

I am not advocating creating a carbon copy link profile for your site by building competitor links like for like. This methodology is about learning from their site and link profile in … Read the rest

January 30, 2012  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Face-off – 4 Ways to De-personalize Google

Posted by Dr. Pete

Just over a week ago, Google launched a massive change to search personalization, Search Plus Your World. Along with this change came a new toggle switch to shut off personalization. Below the Google search box and above the results, you’ll see something like this:

Google De-personalization Toggle

The default, person icon is personalized results, and you click on the globe to shut off “your world” (I won’t comment on how little sense that makes). Of course, we already had personalized results and a handful of ways to shut them off before, so what does “personalization” mean now, and do any of these de-personalization methods actually work? I thought it was time to put that question to the test.

The Methods

I actually started with 6 ways to de-personalize, but ended up excluding two of them for the final test (more on that below). The original 6 were:

  1. De-personalization toggle
  2. “pws=0” parameter
  3. Signing out
  4. Signing out + “pws=0”
  5. Incognito (Chrome)
  6. Incognito (IronKey)*

I’ve already discussed the new option (1) above, but I thought it might be a good review to talk briefly about the other options. Here’s a quick primer:

(2) “pws=0” Parameter

If you’ve been in SEO … Read the rest

January 29, 2012  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Beyond Keyword Research: Why You Should Be Looking At Consumer Behavior

Although it is important to consider ROI when developing a search marketing strategy, there are many other factors you should consider for long term success of a business. Typically in an SEO campaign, your first and most critical step is keyword research.  This sets the stage for your SEO efforts. Before you begin keyword research, it’s essential to understand your consumers and their decision making process. Being visible in critical stages of the consumer decision process will build brand awareness and ensure that you are at the top of searchers’ minds.

There is more to keyword research than just search volume and researching competitors. It is key to understand your customer base and their search behavior.  For example, there are many tools such as Google Insights and Google Trends that can help you better understand what’s trending and how searchers find your product or service. It may also be beneficial to conduct a survey to gain insight into how your customer makes a purchase decision.

As you are conducting keyword research and trying to find the best opportunities, there are some factors to consider when planning for long term success.  A search marketing strategy, like any business strategy should … Read the rest

January 29, 2012  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Want Guest Post Links? Find Them Via Twitter [TOOL]

Posted by Ethan Lyon

For a long time I’ve been pulling an RSS feed from Twitter for the query: “guest post” OR “guest author” [TOPIC] into my Google Reader. Every morning I would check it, blaze through 15-20 URLs — most of which were the same URL being tweeted. Then, I'd record the best guest post opportunities, reach out to bloggers, publish a guest post and get links. It was a great strategy and resulted in a lot of guest post links.

Although having an RSS feed was a bit more efficient than performing a Twitter search every day, it was boring, time consuming and I just really didn’t like doing it. Things you don’t like, don’t last.

So, I made a tool that does all the heavy lifting. This tool pulls the same RSS feed that I had in my Google Reader into Google Docs, finds all of the URLs, enlarges them, eliminates duplicates based … Read the rest

January 28, 2012  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

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