Archive for 2012
17 Types of Link Spam to Avoid
Posted by Carson Ward
If the last few months of ranking changes have shown me anything, it's that poorly executed link building strategy that many of us call white hat can be more dangerous than black-hat strategies like buying links. As a result of well intentioned but short-sighted link building, many sites have seen significant drops in rankings and traffic. Whether you employ link building tactics that are black, white, or any shade of grey, you can do yourself a favor by avoiding the appearance of link spam.
It's become very obvious that recent updates hit sites that had overly aggressive link profiles. The types of sites that were almost exclusively within what I called the "danger zone" in a post about one month before Penguin hit. Highly unnatural anchor text and low-quality links are highly correlated, but anchor text appears to have been the focus.
I was only partially correct, as the majority of cases appear to be devalued links rather than penalties. Going forward, the wise SEO would want to take note of the types of link spam to make sure that… Read the rest
May 19, 2012
Tags: Avoid, Link, Spam, Types
Posted in: SEO / Traffic / Marketing
No Comments
4th Annual Jell-O Snarf Crowns New Champion [Video]
Today was the 4th annual SEO.com Jell-O Snarfing contest
Last years champion, Greg Bay, ,decided to go on vacation rather than stay and defend the title he has held for the last 2 years. (Shame on him)
But this year was a very exciting event, as well as disgusting. While some came to compete, others had no idea what they were getting themselves in to.
“I embarrass myself every year” says Ash Buckles, president of SEO.com. He continues to say “But I still talk trash to throw off the noobs”
Boyd Norwood, director of SEO says… “I was the only male in my heat, and the girls slayed me!”
This year the winners were:
- 1st Place: Ryan Hanvey
- 2nd Place: Daniel Woodall
- 3rd Place: John Rodriguez
Enjoy the video recap of the 2012 SEO.com Jell-O Snarf… the contestants are already planning on strategy for next year!
May 19, 2012
Tags: Annual, Champion, Crowns, JellO, Snarf, Video
Posted in: SEO / Traffic / Marketing
No Comments
Ways to Win Customers and Influence Rankings – Whiteboard Friday
Posted by randfish
Starting up your own consulting agency can be quite a difficult process and often times the most challenging step to your endeavour will be finding new customers or clients.
In this week's Whiteboard Friday we will be covering some tips and tactics that you can use to get referrals and win customers. Don't forget to leave your own advice in the comments below.
Happy Friday Everyone! Enjoy!
Video Transcription
Howdy, SEOmoz fans. Welcome to another edition of Whiteboard Friday. Last week I got an email from a Moz fan who said, "Hey, Rand, I am trying to start up my SEO consulting business. My network is not that great yet. How am I going to find clients? Can you point me to a blog post?"
We've done several over the years, but I thought it was a great time to refresh and offer some practical tips and tactics for finding new business. I know there are a lot of folks out there who are seeking clients, who are
May 18, 2012
Tags: Customers, Friday, Influence, Rankings, Ways, Whiteboard
Posted in: SEO / Traffic / Marketing
No Comments
In-depth Guide To Content Creation [With Infographic]
Posted by Designbysoap Ltd
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
It doesn’t matter whether you’re an on-site SEO consultant, a link-building specialist or an all-round ‘internet marketer’, content creation should be particularly high on your list of priorities. We’ve been hearing the phrase ‘content is king’ for years now, but given Google’s recent de-indexation of low-quality blog networks, the Panda updates and the new algorithm burning across the horizon, it seems it’s never been more true than in 2012.
It’s not difficult to understand the importance of high quality, unique and relevant content in the modern SEO industry; content of this type published on your own site can do wonders when it comes to link magnetism and social media metrics and similarly, can help you obtain extremely powerful links from high authority domains that might otherwise be out of your reach. But creating this content is easier said than done, particularly if… Read the rest
May 17, 2012
Tags: Content, Creation, Guide, Indepth, Infographic
Posted in: SEO / Traffic / Marketing
No Comments
9 Lessons from 1,000 SEO Questions
Posted by Dr. Pete
I spend a lot of quality time in Private Q&A here on SEOmoz, and I recently passed a milestone – 1,000 private questions answered since we re-launched the system (just over a year ago). Not surprisingly, we see a lot of the same questions and concerns pop up over time, and I’d like to think I’ve learned a few things along the way (please tell me my suffering wasn’t in vain). This post is an attempt to distill the biggest lessons from those 1,000 questions…
1. Dogma Will Get You Killed
You finally got your head around SEO best practices, and then you tackled your first e-commerce site, only to find that nothing worked the way the blogs told you. Search is algorithmic, so we assume it follows the same rules for everyone. In theory, it usually does, but those rules are incredibly complex and situational. Google claims over 200 ranking factors, many of those factors are probably multi-part, the algorithm is changing more than once per day, and there’s… Read the rest
May 16, 2012
Tags: 1000, from, Lessons, Questions
Posted in: SEO / Traffic / Marketing
No Comments
![[Valid RSS]](http://blog.technetsource.com/images/valid-rss-rogers.png "Validate my RSS feed")