Archive for December, 2011

Counting to 10 the Google Way

Posted by Dr. Pete

With the end of 2011 in sight, I thought it would be a nice time to reflect on the good old days. Remember the good old days? Back then, men were Real Men, women were Real Women, and SERPs were Real SERPs. Good, decent, God-fearing SERPs had 10 listings – no more, no less. You could count them on your calloused fingers after a hard day’s work, and you knew that all was right with the world.

Then Google got fancy, like some city boy wearing 0 pants and a man-purse. Now, decent folk everywhere are subjected to images, news, videos, and coffee shop listings, when all they want is a good, old-fashioned link. Worse yet, you can’t even count on a SERP to add up to 10. No sir, I don’t like it.

It’s getting harder and harder for SEOs to count rankings the old-fashioned way. While we need to let go of rankings as our only metric, being able to count a SERP reliably and consistently is still an important SEO task, and it seems to be getting tougher every day. I’d like to give a few examples of SERPs that don’t add … Read the rest

December 31, 2011  Tags: ,   Posted in: SEO / Traffic / Marketing  No Comments

Using Social Media Monitoring as an Inbound Marketing Channel – Whiteboard Friday

Posted by Kenny Martin

In this week's special end of the year Whiteboard Friday, Rand shows us how to attract customers and accelerate our marketing efforts by using social media monitoring. Learning how to effectively build up relationships without spamming will be the key to your success in the social realm. We hope you had a wonderful 2011 and don't forget to leave your comments below.

Video Transcription

Howdy, SEOmoz fans. Welcome to another edition of Whiteboard Friday. This is our special end of year edition. I hope all of you had a great holiday season and are about to have a great New Year's. It's been fantastic spending 2011 with you, and I cannot wait for 2012. It's going to be incredible.

Today I want to talk a little bit about using social media monitoring specifically as an inbound marketing channel, as a way to attract customers and to accelerate your marketing efforts in all sorts of ways. Let me talk briefly about some background on this so you understand where I'm coming from.

Let's imagine that you're They make great holiday cards – Geraldine,

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December 30, 2011  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Explode Your Keyword List Right – Part 1

So I started writing a post titled 4 Ways to a Worthwhile Keyword List and quickly realized it was far too lengthy. Thus, you are now embarking on post one of a four-part series. Each post will discuss different processes to locate valuable keywords and how to lay them out in a way that allows you to decide which are most worth incorporating. The final post will be a behemouth of a process discussing some of the most innovative ways to prioritize a large keyword list for big SEO campaigns.

Let's get started.

One of the best ways to make a decision about which keywords to target is to look at high performing (revenue, visits, relevance) phrases for your site that are under performing (low ranking) in the search engines. Ideally, you should gather a fairly large number of keywords and correlative metrics to make these comparisons, and come to a final target list. This first process focuses on relevance as a value indicator.

Top Relevant Keywords

Your first step is to dive into Google Webmaster Tools and retrieve your top relevant keywords. This can be done by clicking on Your site on the web > Keywords as shown here… Read the rest

December 30, 2011  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Scripting SEO: 5 Panda-Fighting Tricks for Large Sites

Posted by Corey Northcutt

For anyone that's experienced the joys of doing SEO on an exceedingly large site, you know that keeping your content in check isn't easy. Continued iterations of the Panda algorithm have made this fact brutally obvious for anyone that's responsible for more than a few hundred thousand pages.

As an SEO with a programming background and a few large sites to babysit, I was forced to fight the various Panda updates throughout this year through some creative server-side scripting. I'd like to share some with you now, and in case you're not well-versed in nerdspeak (data formats, programming, and Klingon), I'll start each item with a conceptual problem, the solution (so at least you can tell your developer what to do), and a few code examples for implementation (assumes that they didn't understand you when you told them what to do). My links to the actual code are in PHP/MySQL, but realize that … Read the rest

December 29, 2011  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Be the CEO of More Than Just Your Job

Posted by randfish

Almost two years ago, Brad Feld put up an excellent blog post called "Be the CEO of Your Job" based on an interview with Mark Pincus of Zynga by the NYTimes. I loved the concept and have tried to apply it even since before I had a name for the attitude of independence that great companies tend to grant their team. From Brad's article:

Pause and ponder the idea. Assuming you are in an entrepreneurial organization, are you being the CEO of your job? Is this culturally (and functionally) acceptable? Do you get rewarded for taking risks and succeeding (or failing) like your CEO does? If not, would you be more effective if you did?

Now, if you are the CEO of an entrepreneurial organization, do you encourage everyone in the company to be CEO of their job? Is this culturally (and functionally) acceptable? Do they get rewarded for taking risks and succeeding (or failing) like you do? If not, would they be more effective if they did?

At the Mozplex, "CEO of Your Job" has come up in a few exec meetings and several hiring discussions, too. When it does, it's always as … Read the rest

December 28, 2011  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

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