Archive for September, 2011

Title Tags – Is 70 Characters the Best Practice? – Whiteboard Friday

Posted by Aaron Wheeler

It’s often pretty difficult to make a short title for a webpage that offers a lot of varied or super-specific information. At SEOmoz, we say that the best practice for title tag length is to keep titles under 70 characters. That’s pretty pithy considering that the title also includes your site or brand name, spaces, and other nondescript characters. So, does it matter if you go over 70 characters? How important is it to strictly adhere to this best practice? Cyrus Shepard does SEO for us here at SEOmoz, and he’ll answer that very question in this week’s Whiteboard Friday. Think title tags could or should be longer? Shorter? Let us know in the comments below!

 

Video Transcription

Howdy SEOmoz! Welcome to another edition of Whiteboard Friday. My name is Cyrus. I do SEO here at SEOmoz. Today we’re talking about title tag length. How long is your title tag?

Bad title tag joke. For years, we’ve been telling people, the length of your title tag should be 70 characters or less. That this is best practices. But what does this really … Read the rest

September 30, 2011  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Title Tags – Is 70 Characters the Best Practice? – Whiteboard Friday

Posted by Aaron Wheeler

It’s often pretty difficult to make a short title for a webpage that offers a lot of varied or super-specific information. At SEOmoz, we say that the best practice for title tag length is to keep titles under 70 characters. That’s pretty pithy considering that the title also includes your site or brand name, spaces, and other nondescript characters. So, does it matter if you go over 70 characters? How important is it to strictly adhere to this best practice? Cyrus Shepard does SEO for us here at SEOmoz, and he’ll answer that very question in this week’s Whiteboard Friday. Think title tags could or should be longer? Shorter? Let us know in the comments below!

 

Video Transcription

Howdy SEOmoz! Welcome to another edition of Whiteboard Friday. My name is Cyrus. I do SEO here at SEOmoz. Today we’re talking about title tag length. How long is your title tag?

Bad title tag joke. For years, we’ve been telling people, the length of your title tag should be 70 characters or less. That this is best practices. But what does this really … Read the rest

September 30, 2011  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Using Social Media to Get Ahead of Search Demand

Posted by iPullRank

Before I even start saying anything about keyword research I want to take my hat off to Richard Baxter because the tools and methodologies he shared at MozCon make me feel silly for even thinking about bringing something to the Keyword Research table. Now with that said, I have a few ideas about using data sources outside of those that the Search Engines provide to get a sense of what needs people are looking to fulfill right now. Consider this the first in a series.
 
Correlation Between Social Media & Search Volume
The biggest problem with the Search Engine-provided keyword research tools is the lag time in data. The web is inherently a real-time channel and in order to capitalize upon that you need to be able to leverage any advantage you can in order to get ahead of the search demand. Although Google Trends will give you data when there are huge breakouts on keywords around current events there is a three-day delay with Google Insights and AdWords only gives you monthly numbers!
 
However there is often a very strong correlation between the number of people talking about a given subject or keyword … Read the rest

September 29, 2011  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Accidental Noindexation Recovery Strategy and Results

Posted by chadburgess

"I know before the cards are even turned over…" – Mike McDermott, Rounders

When Mike McD was called by Teddy KGB in a huge No-Limit Hold’em poker pot, he didn’t have to see his opponents hand to know that KGB had two aces, the only hand in the deck that could beat his nines full of aces (if you have seen Rounders, feel free to skip over the video below, if not, you probably should get on that). This was the same feeling I had when we got "SERP a DERPd" via accidental noindexation of 9,000 of our most important pages….

 

Contents:

  1. What happens when pages are accidentally noindexed
  2. Tactics for getting pages into the Google index quickly
  3. How noindex impacts SERP rankings

(note that I am focusing on Google in this post) 

Background:

I am an in-house SEO and customer acquisition marketer at SeatGeek.com, a NYC tech startup. Our site is … Read the rest

September 28, 2011  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  One Comment

Is your Marketing Searchcentric? It Needs to Be

My very first blog post here at SEO.com was titled SEOs are Marketers Too. I don’t know if I realized how forward thinking this concept was at the time. It seemed pretty natural to me, but as I learned more about this industry, I realized that not many others saw it the same. However, today, if you don’t embrace the concept, you might be doing a poor job at SEO.

With Google and Bing using social media signals in ranking factors, and Google Panda slapping sites with poor content (or for just being generally poor) in addition to implementing machine learning so analytics, structure, and click-through-rates make a big difference, it is more obvious than ever that SEOs are not dealing with just search rankings and keywords.

You not only need to be knowledgeable about SEO and search engines in general, but it is vital that your SEO is fully integrated into your entire marketing strategy. In this post I try to graphically illustrate how search is center stage in online marketing.

Online marketing completely tied into Search Marketing

Whether it is content marketing, company outreach or PR, site design and development, analytics, or even off-line marketing, it can all be greatly enhanced by the … Read the rest

September 28, 2011  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments



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