Archive for July, 2011

Better Understanding Link-based Spam Analysis Techniques

Posted by Justin Briggs

 One frustrating aspect of link building is not knowing the value of a link. Although experience, and some data, can make you better at link valuation, it is impossible to know to what degree a link may be helping you. It’s hard to know if a link is even helping at all. Search engines do not count all links, they reduce the value of many that they do count, and use factors related to your links to further suppress the value that’s left over. This is all done to improve relevancy and spam detection.

Understanding the basics of link-based spam detection can improve your understanding of link valuation and help you understand how search engines approach the problem of spam detection, which can lead to better link building practices.
 
I’d like to talk about a few interesting link spam analysis concepts that search engines may use to evaluate your backlink profile. 
 
Disclaimer:
 
I don’t work at a search engine, so I can make no concrete claims about how search engines evaluate links. Engines may use some, or none, of the techniques in this post. They also certainly use more (and more … Read the rest

July 31, 2011  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Leveraging your SEO for Search Retargeting

Posted by JoannaLord





Here at Moz we work hard to break down those silly silo things (frankly they scare us). We believe that the different pieces of marketing should constantly be communicating with each other. Cyrus (our SEO lead) and I try to communicate on what we are seeing, where we might be overlapping, dropping the proverbial ball and so on and so forth. We know that leveraging each person’s daily activities for maximum impact is the key to any company’s success.

In the past, on the blog, we’ve talked about ways to leverage one of your tasks for related gains. Just a few days ago we talked about utilizing your analysis in GA for eCommerce SEO, and a few months ago we talked about how you can repurpose your on page SEO techniques for off page SEO success. These are great examples of how we should all be looking at the work we do daily and ask ourselves, "who else could use this?" and "how can I leverage this information for more gains?" I’ve never liked the phrase "kill two birds with … Read the rest

July 30, 2011  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

This Week in “Commonly Asked Search Marketing Questions”

Hey SEO.com followers!

There are two basic forms of SEO. The first is commonly referred to as on page optimization. This will take into account the navigation, content use and placement, design and layout, URL structure, and meta data of the website. All of these elements and more influence how search engines interact with a website and choose to rank it.

The second strategy in search optimization is that of building links. This weeks’ contributions to the “Commonly Asked Search Marketing Questions” series touch on a few frequently asked questions from both arenas in SEO.

This week you will find answers to the following questions:

What is Schema.org?

What is Link Building?

What are the Best Backlink Analysis Tools?

What are Heading Tags?


SEO.com » BlogRead the rest

July 30, 2011  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Replicate Google’s Panda Questionnaire – Whiteboard Friday

Posted by caseyhen

Want to avoid the next Panda Update and improve your websites quality? This week Will Critchlow from Distilled joins Rand to discuss an amazing idea of Will’s to help those who are having problem with Panda and others who want to avoid future updates. Feel free to leave your thoughts on his idea and anything you might do to avoid Panda.

 

Video Transcription

Rand: Howdy, SEOmoz fans. Welcome to a very special edition of Whiteboard Friday. I am joined today by Will Critchlow, founder and Director of Distilled, now in three cities – New York, Seattle, London. My God, 36 or 37 people at Distilled?

Will: That’s right. Yeah, it’s very exciting.

Rand: Absolutely amazing. Congratulations on all the success.

Will: Thank you.

Rand: Will, despite the success that Distilled is having, there are a lot of people on the Web who have been suffering lately.

Will: It’s been painful.

Rand: Yeah. What we’re talking about today is this brilliant idea that you came up with, which is essentially to replicate Google’s Panda questionnaire, send it

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July 29, 2011  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

5 Tips for Meeting Online Friends IRL

Posted by Dr. Pete

Dr. Pete and GianlucaSocial media is a bit of a paradox – we have more “friends” than ever, but our relationships feel more and more superficial. When we retreat to the comfort of the internet, we introverts have even less incentive to get to know people IRL (In Real Life, for those who don’t spend all day on the internet). If you know me online, it may surprise you to hear that I consider myself a recovering introvert. I’m also a work-at-home father of a 1-year-old, so I’m lucky to hit one SEO conference a year.

In honor of being in Seattle for Mozcon this week, I’d like to share 5 tips for how I’ve managed to make social media count and turn online relationships into real, offline friendships and business partnerships. Just to illustrate the point, that’s a picture of me with SEOmoz enthusiast and fellow proud dad Gianluca Fiorelli, who I finally got to meet in person today (thanks to Rudy Lopez for snapping the picture).

1. Get to Know People

If you only see your online friends as a way to get more Likes and +1s or water your Farmville crops when you’re out … Read the rest

July 28, 2011  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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