Archive for June, 2011

The New Google Social Network – Google+

Posted by caseyhen

Last night I got my first look at Google+, I spent just over three hours diving in and playing with all the features they have to offer. For those of you who already have access, please share your thoughts in the comments and those without access, enjoy this preview and share your thoughts on what this new social network could mean for SEO.

First Look

Below is the "Home" screen, which seems vaguely familiar to a different social network I use but seems to be somewhat more streamlined. You can simply sort your friend groups, called Circles, by clicking on the "Streams" in the left sidebar. This give you a chance to only see things shared from your family or other Circles, for example I can select "Family" and see only their content. This looks like it makes it really easy to combine all your work and personal contacts into one network.

Circles

The first thing I got right into was creating Circles, which are much like Facebook groups where you can categorize people. This is helpful for people like myself who don’t like to share my SEO related stories/posts with my friends/family members. The process … Read the rest

June 30, 2011  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

How Much Does Google Make?

Posted by Dr. Pete

This post has nothing to do with SEO tactics, but every once in a while I find myself trying to wrap my head around how much money Google makes. For the record, they made .3 Billion in revenue in 2010. Now, it’s easy to say that number and smile and nod like we understand how much money it is, but I doubt any of us really appreciates the sheer enormity of what we’re talking about.

So, I thought it might be fun to try to illustrate exactly how much money Google makes.

Let’s Write It Out

This may sound obvious, but I think writing the number out is an important first step. The financial industry has a way of using shorthand to hide gigantic numbers. They can say things like “We only made B in profits last year!” with a straight face, as if they’re implying “C’mon, guys, it’s just a 1 (the smallest non-zero integer there is) followed by a ‘B’ (only the 2nd letter in the alphabet). It’s hardly anything!”

So, let’s write it out in all its glory, just to keep from fooling ourselves:

,000,000,000

The color scheme has no significance – I … Read the rest

June 29, 2011  Tags: ,   Posted in: SEO / Traffic / Marketing  No Comments

Answers to 4 Excellent SEO Questions

Posted by randfish

Last week, I visited San Francisco for a number of meetings and got a chance to film some video content for Market Motive with an old friend, Todd Malicoat (aka Stuntdubl). Todd also collected and curated a number of questions from Market Motive folks across Twitter, and, rather than answer in the unacceptably short, 140-character format, I figured I’d do so here on the blog.

Question 1

I’d always bias to taking the website over the social media presence. It’s not that a great Twitter, Facebook, Yelp, Foursquare or LinkedIn account aren’t great, it’s just that the flexibility, power, branding and measurability of a website has yet to be matched on any platform. With a website, you can custom build virtually any form of analytics, leverage any type of web technology to display/deliver content and control your own destiny. Even if Facebook or some other new, wholly flexible platform allowed for all of these features, you would still never truly own your home on the web.

I’m a huge supporter of and advocate for social media marketing, but I don’t think I could ever endorse having your primary base of marketing and acquisition happen … Read the rest

June 28, 2011  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Ethical Issues of Personalisation Online

Posted by Hannah Smith

It feels kind of negative to start a post with a warning, but you’re all busy people and I’d hate for you to waste your time – so here goes: Today I’ll be talking about the ethics of personalisation online, and the potential issues which might arise as a result. As such I won’t be offended if you decide this isn’t quite your cup of tea and decide not to read on.
 
Still with me?
 
Thanks for sticking around, you look lovely by the way…
 
So this post was prompted by a seminar I attended this week where I was lucky enough to see Eli Pariser present on precisely this topic. He’s very passionate about what he calls ‘the Filter Bubble’ (i.e. the effects of online personalisation) so much so he’s written a book on the subject. So, what’s the deal with personalisation? Well, as Cyrus highlighted in his recent Personalised Search post:
 
“Google’s personalised search means nearly every result returned within a browser is altered one way or another. It’s rare that two different people on Earth ever see the exact same set of search results.”
 
What’s wrong with that? … Read the rest

June 27, 2011  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Google’s Un-Personalized Search. Tools to Hack the Code.

Posted by Cyrus Shepard

Google’s personalized search means nearly every result returned within a browser is altered one way or another. It’s rare that two different people on Earth ever see the exact same set of search results.

And Google made sure it’s darned hard to turn off.

The rise of personalization has created both winners and losers in the Internet world.

  • Netflix recommends movies that it predicts I will like. They claim 85% accuracy within half a star. My experience suggests lower.
  • Amazon does a great job of suggesting books for me based on what others have purchased.
  • Facebook updates our News Feeds only with friends they think we want to interact with. Result: I miss my old friends.

The ubiquitous nature of Google creates a real risk of limiting our worldview. Every new search result starts to look like the search before. Our ideas become isolated and homogenized, like exclusively watching only Fox News or MSNBC, while refusing to consider CNN.

As a search marketer, this is particularly vexing when explaining the situation to clients, who often don’t realize that Google personalizes their results. An exchange about rankings often goes like this:

Personalized Search Results

Created with Stripgenerator

There … Read the rest

June 26, 2011  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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