Archive for May, 2011

An SEO’s Guide to HTTP Status Codes (An Infographic)

Posted by Dr. Pete

A while back, I started thinking about how the different status codes and redirects (301s, 302s, etc.) might look visually. I started drawing up some ideas for what was going to be an illustrated blog post, but then it suddenly dawned on me that I was slowly creating an infographic. I then proceeded to have a conversation with myself about how I could never create an infographic and was probably doomed. Depression turned into mania which turned into depression – this happened about 47 times between 9:00 and 9:14am. Actually, that’s the start of my typical day.

I could go on, but I’ll just cut to the chase. I took the most useful HTTP status codes, from an SEO perspective, and illustrated how they work. It’s half cheat-sheet, half-infographic, and mostly just an excuse for me to have some fun. Hopefully, somebody learns something. This is completely my fault, so if you gouge your own eyes out with a spork to escape the horror, don’t sue SEOmoz.

Click the image to see the full-sized version. A few technical notes:

  • As I mention about 301/302, I’ve abbreviated some of the official names for design purposes.
  • Read the rest

May 31, 2011  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Do You Want To Be Pushed Or Guided To Higher Rankings?

The longer I work in the industry, the more apparent it becomes to me that there are essentially two types of clients: those who want to be guided to higher rankings and those who want to be pushed to higher rankings. As SEOs we are capable of doing both, but the goal of this post is to explain the vast superiority of one method over the other.

The Client Who Wants To Be Pushed

Some clients come to wanting to be pushed up the rankings. They view search engine optimization as a ticket to a bigger return on investment and need the whole process to take place pretty quickly. I’m not sure these clients really know what SEO is. They might have been told they need SEO to make more money on their website and called us because we are the first SEO company they saw in the rankings. To be honest, I don’t really know a lot about these clients because they don’t like to talk to us. They consider us their SEO company, nothing more and nothing less. We are in charge of getting them to the first page and they really don’t care how we … Read the rest

May 31, 2011  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Actionable Link Building Strategies

Posted by Paddy_Moogan

Today I wanted to talk about some actionable link building techniques that you can go away and start using straight away. I appreciate how difficult it can be to implement some of the link building techniques we talk about here, so I wanted to cover some which many of you should be able to use straight away.

The first two techniques involve some software called Screaming Frog. We love this in the Distilled office, its a great tool and the guys who own it are very open to suggestions for improvements. At first glance, you wouldn’t think you could use it as a link building tool. But there are a couple of creative ways that I think you can use it for link building.

If you are not familiar with Screaming Frog yet, Dr Pete did a comparison to Xenu a few months ago which gives you some insight into the features it has.

Use it to help you get a hook in your outreach

We all know the importance of having the right hook when you email someone asking for a link. One of the hooks commonly talked about is finding something that is … Read the rest

May 30, 2011  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

4 Facebook Marketing Tactics You Might Not Know About

Posted by jennita

So you think you have Facebook all figured out. You have your fan page with a couple custom tabs set up, you’ve started an ad campaign and every one of your products on your site has the "like" button installed (which increases revenue). Easy peasy, this Facebook stuff is a cinch! Well you’re right, it all is pretty easy to implement, but what else could you be doing? What other ways can you utilize Facebook (and its 500 million active users) to help market your company?

These four tactics we’re talking about today aren’t all new necessarily, but they’re fairly new to me. Which got me thinking, if I didn’t know about these (or why they were so great for inbound marketing) how many other people also don’t know. I’m not trying to claim that if I don’t know about it, no one does, because clearly there are people already using them. But the question is… are you? If not, could or should you be? Let’s dig right in and take a look at these four Facebook marketing tactics you might not know about (but now you will).

1. Facebook Insights For Your Website

Yes, … Read the rest

May 28, 2011  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Back to Basics: Common Misconceptions About Online Marketing

Great ideaYou’re fired up. You’re a new business owner set with your latest idea (the best thing since sliced bread). You’re ready to jump into making your product or service respected and well known. How hard can it be?

Well, there are millions of sites on the Internet and your competitors are working to rank higher than you.

But don’t be overwhelmed.

Check out this list of common misconceptions about online marketing and learn from others’ mistakes.

Have a good product and it will sell

You must make your online presence known in order to be successful. Word-of-mouth advertising is not enough. With millions of competitors, it is imperative that viewers find you through search. This requires website optimization.

Here are some suggestions you can apply to your site to increase its chances for success:

  • Have A Solid Title - A good title is essential to search engine optimization. Your title is what the search engines display in the search engine results pages. Make sure your title describes what your site does and all it provides. And a good title summarizes is just a few words long.
  • Consistency - Your presentation should be similar throughout your site. Ask yourself:
  • Read the rest

May 28, 2011  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

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