Archive for April, 2011

Correlation Data for SEO and Social Media Analysis – Part 2 – Whiteboard Friday

Posted by Aaron Wheeler

 Last week, Rand discussed the importance of correlation data in general and how you can use it for SEO research. It’s a lot easier to get things done if you know which tasks are high priority and which are low, and correlation data can help. This week, Rand finishes off this two-part series on correlation data by discussing some specific observations we’ve made about correlations between SEO tactics and their effects on rankings. There are some very interesting conclusions, so check it out! Also let us know in the comments below if you’ve been able to draw any correlations of your own.

 

Video Transcription

Howdy, SEOmoz fans. Welcome to another edition of Whiteboard Friday. This week the second in our two-parter on correlation data for SEO and social media analysis. I’m really excited about this one. We’re going to be talking about very specifically a few of the really interesting things that we’ve observed from correlation data.

Last week, if you recall, we talked about a lot of the basics of correlation data. I showed some simple examples why it’s useful both

Read the rest

April 30, 2011  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  2 Comments

8 Open Positions at SEOmoz, Just Named Seattle’s #6 Best Place to Work

Posted by randfish

Out of the many recent accomplishments that we’ve had, perhaps none is more exciting than the recent publicity we received from being named in Seattle’s Top 10 Places to Work by Seattle Met Magazine:

Seattle Met: Best Places to Work
What do rubber band balls, coffee, cupcakes & a workspace w/ no computer have in common? The cover of this month’s Seattle Met magazine!

But, magazine articles aren’t the only things that should entice you to join our ragtag bunch…

Our Office

When you step foot inside SEOmoz, you’ll be forced to breakdance… Well, OK, that’s only if you mindlessly obey floor diagrams. You will, however, find a space that’s fun, productive, light-filled and only a block away from the Pike Place Market. We have pretty cool meeting rooms, too.

Lots of windows help keep the gloomy Seattle weather from damaging our sun-starved bodies

Xbox Kinect on Friday Nights

Our Team

The 34 people who work at the MozPlex are absolutely amazing. I noted in the Seattle Met piece that we bias toward folks who are not only smart and capable, but fit our culture of TAGFEE. That’s resulted in a group that I’m proud to call co-workers and … Read the rest

April 29, 2011  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Improving Reporting Efficiency and Relevance

Posted by Sam Crocker

Hey Mozzers! A quick introduction for those of you who don’t know me: my name is Sam Crocker. I work for a global media agency called OMD and am based in London. In addition to our work on (primarily) enterprise SEO clients we also occasionally find time to work on our search and social blog. I am an avid consumer of content in the SEO field and when I’m not doing client work I am constantly working on testing out new ideas, (working on) improving internal processes and reading/sharing SEO and tech stories on Twitter. I am also extremely happy to be writing another post for SEOmoz after a bit of a hiatus.

Introduction

As some of you may well recall, my old boss and good friend Tom Critchlow featured on White Board Friday back on April 14th talking about How to Make SEO Happen. There should be no doubt … Read the rest

April 28, 2011  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The History of Search [infographic]

From the beginning man has constantly been searching for something, whether it was cavemen searching for food and shelter, philosophers searching for the answer to the ultimate question of life, the universe, and everything (The answer is 42 by the way) or teenagers searching for their friends and favorite music. Searching has always been part of our lives.

Searching has evolved over the years with mankind’s constant demand for wanting information faster. Many of us can remember the days when a phone book and rotary phone was the best way to find people and information. In today’s world, we have access to the Internet and search engines, which allow us to get to the information we need from anywhere in the world, and all of this can be done with a simple click of a button or a swipe of a finger.

In the last 20 years, online searching has grown rapidly, first with the introduction of the World Wide Web back in 1991, and then with the development of search engines, web crawlers and page rankings. Since then, search engines have constantly evolved as new standards were set by the rapidly growing web world.

In 1997, the words … Read the rest

April 28, 2011  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

Updates to the SEOmoz Affiliate Program

Posted by JoannaLord

Disclaimer: This post doesn’t contain any awesome SEO tips, tactics, search engine revelations, or anything of that nature. Instead this post contains information on how to make some quick cash…don’t hate me, k?!

Can you believe it’s been almost 5 months since we launched the affiliate program here at SEOmoz?! Crazy I know. I guess time flies not just when you are having fun, but also when you are making money! We now have just around 1,000 affiliates helping us spread the good word that is SEOmoz PRO, and we couldn’t be more thankful. It has been a unique learning experience on both a company wide and personal level, as we created the program, set it live, befriended affiliates, and collaborated to help educate a greater marketing circle about our PRO tools.

Now that we have almost half a year under our belt (and lots of data to help guide us) we have decided to make some pretty bold moves on the affiliate program front, and I wanted to take a little time today to tell you all about them. 

#1 Get paid .00 for every free trial lead
We are changing our payout from "pay … Read the rest

April 27, 2011  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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