Archive for March, 2011

Link Anatomy – Understanding The Value Of A Link

Posted by Dan Deceuster

Far too many of us in the SEO industry tend to think in absolute terms. You are either White Hat or Black Hat, this works or it doesn’t, this link is amazing or it is worthless…you get the point.

This is dangerous thinking because if something isn’t absolutely perfect or golden, we tend to evaluate it as useless. In nothing is this more obvious than in link building.

Link builders come from two schools of thinking. They either (a), pursue and take any link from anywhere or (b), research and scrutinize every potential link opportunity.

If you think like the first group, then this post is not for you. But if you are in the second group, this post should help you evaluate the value of a link.

Link Anatomy

The anatomy of a link can be thought of in five parts: anchor text, trust, relevance, placement and outbound links. Each one makes up a … Read the rest

March 31, 2011  Tags: , , ,   Posted in: SEO / Traffic / Marketing  One Comment

Google +1 And The Rise of Social SEO

Posted by Tom_C

Today Google announced the release of a new social feature: +1

Read more about the launch from these in-depth blog posts:

Quick Summary

Rolling out across English Google over the next few days is a new "+1" feature that allows you to endorse URLs. If you’re not yet seeing it in your search results enable it in Google experimental. Once enabled you see a little grey +1 next to all search results – including adwords listings:

Once you click a result you see something like this:

All of your +1 results appear on your Google Profile:

I’m a really big fan of this from Google – they seem to be doing a lot of things right with social at the moment and this seems to be universally received as positive by the twittersphere. It’s a lot of fun and ridiculously intuitive to +1 something and I can really see this catching on.

The Impact of +1 on SEO

So what’s the impact of this for SEOs? Well I’m struck by the opening paragraph from the Google +1 page (emphasis mine):

The +1 button Read the rest

March 30, 2011  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

Weed Out Your Lowest Performing Pages [Panda Strategies]

Posted by richardbaxterseo

This morning I set myself a challenge. Using some inspiration from recent excellent ideas, strategies and articles about the Panda update, I decided to see if I could cobble together a quick strategy to weed out pages that might be deemed as “low quality” in the eyes of Google’s most recent major algorithm update.

I gave myself two hours to get the data and to put this post together, with the intention that you’ll be able to download the template and pick up your analysis from where I left off.

It’s all about poor performance

This methodology should help you identify poorly performing pages that have few, if any links and a high average bounce rate across a wide spectrum of keywords. This might help you identify any page candidates that need a rethink.

Step 1 – Head to Google Analytics

Head over to analytics and navigate to Traffic Sources > Search Engines:

landing pages in GA

Now, select “Google”

Google traffic GA

Step 2 – Get lots of raw data

Make sure you can get your hands on plenty of data by inserting the &limit=50000 query into your report URL. This might come in handy later!

Step 3 – … Read the rest

March 29, 2011  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Interview With Danny Dover, Globetrotter, Writer, SEO

In the last four years, Danny Dover moved quickly through the ranks of one of the SEO industry’s most prestigious firms. He recently left his position at SEOmoz to become senior search engine optimization manager at AT&T, where his focus is organic SEO for Yellowpages.com.

Dover’s first book hit shelves in March. Last week, the 23-year-old Washington native spoke with SEO.com on the telephone.

Danny Dover in Egypt

Danny Dover on a recent trip to Egypt.

With “Search Engine Optimization Secrets,” Dover said his goal was to “level the playing field.”

“There are a lot of people who want to know about SEO, from small brick-and-mortar businesses to large corporations,” he said.

According to Dover, his book explains everything he knows about search engine optimization, including how the pros do link building, the best metrics for measuring results, how to land SEO clients and how much to charge for SEO services.

“I asked people what kind of SEO book they wanted to read,” Dover said. “No. 1, they wanted it to be actionable. No. 2, they wanted advanced knowledge.”

He admitted he doesn’t know what the future holds for the SEO industry.

“It’s a ridiculously broad topic,” Dover said. “The definition of SEO … Read the rest

March 29, 2011  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Information Architecture, Faceted Navigation & Duplicate Content (Oh My!)

Posted by Hannah Smith

Hello there. You look lovely. I’m Hannah and I’m an SEO Consultant for Distilled. I’m British which means I spell things strangely sometimes, we like to make things more complicated than they really need to be here. This is my first post for SEOmoz, I hope you find it useful.


Whenever I kick off a new project with a client, they are typically very interested in how I might be able to get them some lovely links. They’re also pretty keen for me to create them some lovely shiny content. Sadly, most aren’t too interested in information architecture. Many don’t realise how important it is.
 
To be honest, up until fairly recently I was one of those people. Most of the sites which I had worked on previously were in the insurance niche. Now typically these sorts of sites don’t really have duplicate content issues. Likewise I had never encountered any problems with indexation. I secretly wondered what those other SEOs were whining about (bunch of big girl’s blouses).
 
But then… A rude awakening.
 
I’ll not name names (that’s just not nice) but I had a client who were part-way through a brand … Read the rest

March 28, 2011  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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