Archive for January, 2011

Five Ways to Get Links From Fan Sites

Posted by RobOusbey

Whatever your site’s topic, whether you are very niche or broad, B2C or B2B, a retailer or a publisher – there are likely to be independent fan sites that overlap with the subjects on your site.

By fan site, I mean fan clubs, unofficial sites, etc – these types of sites are typically run by people who are very passionate about their particular topic. They often serve as a very rich source of information and news about their subject – and are often very keen to link to any appropriate information that gives value to their visitors.

I’ll give a quick introduction to identifying the niches to target and finding appropriate sites to talk to, and then give some tips about how you could get them to link to you.

Choose a Niche

SEOmoz members are a hugely diverse bunch, so I’ll give just a couple of examples to illustrate how this can work. In reality, this is where a bit of brainstorming and ‘thinking outside the box’ could help you identify some potentially useful types of company & website.

So, by way of examples (and I’m just looking out of my window here for ideas … Read the rest

January 31, 2011  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

SEO.com Welcomes New President

SALT LAKE CITY – Former Vice President Ash Buckles took over as president of SEO.com on Monday, while President Nelson James assumed a senior advisory position.

“SEO.com experienced tremendous growth over the last year,” said Mike Mann, CEO of SEO.com. “Ash’s new role will ensure we continue to provide our clients with world-class services and surpass the growth we’ve already undergone.”

As the vice president, Ash managed the entire search engine optimization team, led strategy for clients, and helped SEO.com’s clients achieve an average ROI of more than 1,000 percent.

In the last six months, SEO.com experienced its highest client retention rate, had its highest sales months ever, its most profitable months ever, created a successful small business channel, was named to the Mountain West Emerging Elite, the Utah Business Emerging Eight, and received other awards.

“My focus going forward is two-fold,” Buckles said. “First, by increasing our client’s revenue by ensuring top-page rankings in the search engines. Second, by growing our team with talented employees.”

James will stay on as a senior advisor and a part owner of SEO.com, a company he helped start.

“I love this company,” James said. “I have been here since … Read the rest

January 31, 2011  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

So Much Great New Stuff (On-Page Tool, More Accurate Rankings and a Linkscape Update!)

Posted by randfish

You might have noticed that SEOmoz has been heating up with some spiffy new changes of late. Our engineering and product teams are in a groove, and that means cool new stuff every 2-3 weeks. Last night, some really slick new features rolled out and today, Linkscape’s updated too (our last one was only 21 days ago – meaning data is awesomely fresh).

Let’s start with the fun part.

Our old term target tool has been dying for a long time. In fact, we’ve been wanting to replace it for so long that today, with it’s demise and the birth of the new on-page optimization tool, we simply had to hold a wake.

Our customer service team wore black armbands and brought out a cart with old pictures of the tool, whisky and Guiness.

In fact, we might have gotten a bit carried away. I actually wrote a eulogy (which you can watch on video below thanks to Jamie’s quick thinking):

Yeah, we’re more than a little weird. But we’re also crazy excited about the new On-Page Optimization Report tool:

It mimics the functionality of the web app’s keyword recommendation system, but can be … Read the rest

January 30, 2011  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Interlinking Your Sites – Whiteboard Friday

Posted by caseyhen

Hello mozzers!  Wow, my first post as a Moz staffer and it’s not even something I wrote or recorded, I promise the training wheels will come off soon.  This week Rand dives into a topic that many of you have asked about in our Pro Q&A, “Interlinking my websites, can I do it?” As an SEO you can almost guarantee that you will be asked; “Why can’t I just buy 100 domains and link them back to my website with amazing anchor text and then conquer the world?” Rand give some helpful hints on when it is appropriate to link to your other sites and when it’s not such a great idea. After watching, please feel free to voice your option on the subject and how you deal with interlinking your websites.
 
Also at the end of this weeks transcription is the re-recorded version of last weeks live Whiteboard Friday which was not recorded due to a glitch.  Please feel free to head back to that post and make any additional comments about the video. 
 

Embed video

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Read the rest

January 29, 2011  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How Organized Spam is Taking Control of Google’s Search Results

Posted by invseo

In the past few months, I have been watching a very unsettling trend unfold in very competitive ecommerce search results on Google. It appears that huge amounts of money are put into place to systematically and successfully manipulate highly competitive search terms in order to sell fake merchandise of almost every bigger brand out there. Some of these sites even solely exist to steal people’s money and don’t ship anything at all.

Rest assured that I am not talking about some people doing good linkbuilding or about people buying a lot of links. These operations I talk about are much, much bigger and in all cases almost certainly run by criminal organizations of some sort. They not only greatly affect US search results but are also very present in at least UK, France and Germany.

In this article, I will show you several examples of where Google’s search is absolutely broken (and by broken, … Read the rest

January 28, 2011  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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