Archive for December 21, 2010
Posted by Dr. Pete
Back in October, Google added the ability to easily change the location from where you search. It’s located just under the search verticals – click on "Change Location," and you’ll see something like the screen below (lower-left):
Obviously, this is of tremendous value to anyone doing local SEO, but given Google’s uneven support for opting out of personalization, I had to wonder whether the location feature was really accurate. If I set my location to another city, would I really see what my clients and prospects were seeing?
What I’m about to describe isn’t the most scientific experiment; it’s just an initial exploration of whether Google’s "Change Location" feature matched up across different cities for different users. Your results may vary. If your experiences differ, we’d love to hear your comments.
The Basic Experiment
I grabbed 3 of the finest minds in SEO (or, at least, that’s what I told them so they’d volunteer) from 3 US cities other than … Read the rest