Archive for December 7, 2010
Posted by randfish
Many years ago, one of the search marketing industry’s early great minds, Mike Grehan, wrote a seminal piece that’s been referenced and influenced ever since – Filthy Linking Rich. Mike’s point was well encapsulated in a few sentences:
The Mathew effect, when applied to networks, basically equates to well connected nodes being more likely to attract new links, while poorly connected nodes are disproportionately likely to remain poor
In fact, it has been proposed that "the rich get richer" effect drives the evolution of real networks. If one node has twice as many links as another node, then it is precisely twice as likely to receive a new link.
For those new to the field of SEO, social media and all forms of organic marketing (content development, blogging, email list building, etc.), it probably comes as no surprise that this same principle applies to each of these. The email marketer with a giant email list has much greater leverage to add 100 new subscriptions through the power of their existing influence than their new competitor, just starting out with those first dozen email addresses. The website ranking in position #1 for a high volume search … Read the rest