Archive for December 2, 2010

Google + Bing Confirm that Twitter/Facebook Influence SEO

As of yesterday, both Bing and Google have confirmed (via an excellent interview by Danny Sullivan) that links shared through Twitter and Facebook have a direct impact on rankings (in addition to the positive second-order effects they may have on the link graph). This has long been suspected by SEOs (in fact, many of us posited it was happening as of November of last year following Google + Bing’s announcements of partnerships with Twitter), but getting this official confirmation is a substantive step forward.

In addition to that revelation, another piece of critical data came via yesterday’s announcement:

Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?

Bing: We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results. It carries much more weight in Bing Social Search, where tweets from more authoritative people will flow to the top when best match relevancy is used.

Google:… Read the rest

December 2, 2010 Tags: Bing, Confirm, Google, Influence, Twitter/Facebook Posted in: SEO / Traffic / Marketing No Comments

Few Brave SEOs Conquered ‘Movember’

To the chagrin of the rest of the office (and to their respective wives) seven of SEO.com’s best talent kept their upper lips away from the bite of a razor blade through Movember November — except for Christian. He’s the guy on the right with the weak-sauce ’stache that he had to shave last week for some family photo. Seriously, priorities …

Anyway, the bold and brave souls called on their mustaches to power them for four weeks, and even made it through Thanksgiving without losing a turkey leg inside their grisly, nasty facial hair.

Nathan Blair (second photo down) won the Movember contest with his oily black handle bars. Cheers to you Nathan Blair, mustaches around the world are proud.