Archive for November, 2010

10 Ways to Get More SEO Clients

Posted by JoannaLord

I’ve been traveling for the past few weeks and talking to dozens of SEO consultants, and you know what they are all saying? They are at their max for clients. Yup, that’s right…they can’t take on new clients. They have TOO much work! This is good for all sorts of reasons. One, it shows we are in a good place during an economically difficult time, and two, there are people out there desperately seeking out your services, with nowhere to turn.

So how do you find these clients begging to pay you money? Here are ten ways to build your client base, and ultimately make sure the clients keep-a-coming…

10. Refer a client/affiliate programRefer customers
Setting up a referral or affiliate program can be something as simple as offering discounts on your prices to clients that refer new clients, or something as complicated as full blown affiliate programs with ongoing commissions for successful client signups.  I find too many consultants think of this as bothering a past client, but if you offer them a kickback for mentioning your good services to their friends that need them…it seems like such an obvious double win to me. So what are Read the rest

November 30, 2010  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Wonderful World of SEO Metatags

Posted by Kate Morris

meta tags css code

Meta tags are the beginning of most SEO training, for better and worse. I contemplated on how to introduce this topic because we always hear the bad part of meta tags, namely the keywords meta tag. One of the first things dissected in any site review is the misuse of meta tags, mainly because they are at the top of every page in the header, therefore the first thing seen. But we don’t want to get too negative, meta tags are some of the best tools in a search marketer’s repertoire.

There are more meta tags than just description and keywords, though those two are picked on the most. I’ve broken down the most used (in my experience) by the good, the bad and the indifferent. You’ll notice that the list gets longer as we get to the bad ones. I didn’t get to cover all of the meta tags possible to add, but there is a great Meta Tag resource you should check out if you’re interested in what is out there.

My main piece of advice is to stick to the core minimum, don’t add meta tags you don’t need as they just … Read the rest

November 29, 2010  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

How Google’s New Local SERP Affected Your Ranking

Posted by number1george

As you probably noticed, last week Google did a pretty big makeover of its local search results page, incorporating the local results directly within the organic results. In some cases it appeared that the old “7-Pack” was just given larger real estate on the SERP. In others, it just looked like the websites were just given links to their Places page. And sometimes, it just looked like an entirely new SERP, different than both the original organic rankings and the lettered, local results. But what was the real effect this change had on local search results?

How I Got My Data

Visually, the new local search results page includes information from the both website and the business’s Places page. The title and description are taken from the website but select information from the Places page is also included as well as a direct link to the Places page in Maps. Here we see an … Read the rest

November 27, 2010  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Tools to Predict and Monitor Competitor Traffic

Posted by Sam Crocker

Today we’re going to break down a number of different tools and resources for getting insights into competitors traffic data. We have looked at a handful of tools here and will break them down one by one as to their strengths and weaknesses, as well as the validity and usefulness of the data provided. Ultimately we just wanted to share with you some other information sources out there that you can add to SEOmoz’s list of tools that are great for competitor analysis (my personal favourites being the Linkscape Visualization and Comparison tool as well as the Competitive Link Research tool).

However, I have had a number of clients asking me for a better view of overall market size and what kind of traffic their competitors are getting. Despite the fact that this has, unfortunately, at times meant crushing a few dreams about who a genuine/realistic competitor is or should be (i.e. NOT mashable if you are a new site) it can be tricky to find meaningful predictive data even when you know who your competitors are.

The Failed Experiment

Initially I wanted this to be an experiment testing out a number of services and … Read the rest

November 26, 2010  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

7 Non-SEO Tactics That Will Make You a Better SEO – Whiteboard Friday

Posted by Aaron Wheeler

 Happy Thanksgiving! In case you haven’t heard, this week Seattle underwent the most brutal snow storm in the history of mankind. To call it a snowpocalypse would be an understatement, as can be witnessed herein (it gets good so keep watching!). Unfortunately, Danny Dover was the one up to bat this week for Whiteboard Friday, but he perished in the harsh winter (he was the one that got off the bus after it careened into his stop. You can still hear the bus driver’s sentimental pronouncement, "12th and John."). Before he was frozen for all eternity, though, Danny must have filmed a Whiteboard Friday, because we found this tape in his icy grasp when we went to his home to hunt him down. We also found ham. A LOT of ham.

Embed video

<object width="640" height="360" id="wistia_229186" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000"><param name="movie" value="http://seomoz-cdn.wistia.com/flash/embed_player_v1.1.swf"/><param name="allowfullscreen" value="true"/><param name="allowscriptaccess" value="always"/><param name="wmode" value="opaque"/><param name="flashvars" value="videoUrl=http://seomoz-cdn.wistia.com/deliveries/ac6ee7cf56bc19b2d242c4c0ec210171ab728881.bin&stillUrl=http://seomoz-cdn.wistia.com/deliveries/f0dc133e2d258f72d94ac41399f1fe4119b76138.bin&unbufferedSeek=false&controlsVisibleOnLoad=false&autoPlay=false&endVideoBehavior=default&playButtonVisible=true&embedServiceURL=http://distillery.wistia.com/x&accountKey=wistia-production_3161&mediaID=wistia-production_229186&mediaDuration=436.04"/><embed src="http://seomoz-cdn.wistia.com/flash/embed_player_v1.1.swf" width="640" height="360" name="wistia_229186" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" wmode="opaque" flashvars="videoUrl=http://seomoz-cdn.wistia.com/deliveries/ac6ee7cf56bc19b2d242c4c0ec210171ab728881.bin&stillUrl=http://seomoz-cdn.wistia.com/deliveries/f0dc133e2d258f72d94ac41399f1fe4119b76138.bin&unbufferedSeek=false&controlsVisibleOnLoad=false&autoPlay=false&endVideoBehavior=default&playButtonVisible=true&embedServiceURL=http://distillery.wistia.com/x&accountKey=wistia-production_3161&mediaID=wistia-production_229186&mediaDuration=436.04"></embed></object><script src="http://seomoz-cdn.wistia.com/embeds/v.js" charset="ISO-8859-1"></script><script>if(!navigator.mimeTypes['application/x-shockwave-flash'])Wistia.VideoEmbed(‘wistia_229186′,640,360,{videoUrl:’http://seomoz-cdn.wistia.com/deliveries/ac6ee7cf56bc19b2d242c4c0ec210171ab728881.bin’,stillUrl:’http://seomoz-cdn.wistia.com/deliveries/f0dc133e2d258f72d94ac41399f1fe4119b76138.bin’,distilleryUrl:’http://distillery.wistia.com/x’,accountKey:’wistia-production_3161′,mediaId:’wistia-production_229186′,mediaDuration:436.04})</script> <a href="http://www.seomoz.org/">SEOmoz – SEO Software</a>

 

Danny’s Whiteboard

7 Non-SEO Tactics That Will Make You a Better SEO

  1. Get a whiteboard in a non-work related place
  2. Prioritize SEO tasks before
  3. Read the rest

November 26, 2010  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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