Archive for September 30, 2010
How to Turn Google Analytics Into Your Own Rank Tracker Using Custom Variables
Posted by MikeCP
Today I want to talk about tracking organic ranking in Google Analytics. Previously, we were able to determine the page from which a Google organic click was coming from (detailed on the Distilled blog by Will Critchlow). This was nice because we could append this to the end of our keywords in Google Analytics for some interesting data (André Scholten’s post at Yoast.com has a step by step) as seen below.
Image courtesy of Yoast.com
This solution provides limited utility, and if you’re like me, you implemented it, maybe checked it out once in a while, but never really turned this into actionable or otherwise meaningful data. I’m going to detail how rank tracking in Google Analytics can be made a lot more useful thanks to custom variables and a change in Google’s referring URLs. But first…
Some History
When Google began testing an AJAX search interface in early 2009 there was a flurry of concern that it could mean the end of traditional rank tracking, web analytics packages, and I’m sure someone said SEO was dead,… Read the rest
September 30, 2010
Tags: Analytics, Custom, Google, Into, Rank, Tracker, Turn, Using, Variables
Posted in: SEO / Traffic / Marketing
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