Archive for July, 2010
Posted by Danny Dover
Well folks, this may be the biggest tool introduction since Ryan Seacrest started hosting American Idol. Today we are launching our SEO toolbar for Google’s Chrome browser. This sexy beast is full to the brim with SEO insight and time-saving SEO goodness. This free add-on is ripe for picking and available for download right this second.
Ask and Ye Shall Receive
Whether it’s from Twitter, Facebook, email or comments here on the blog, almost every day we get some sort of request for a Chrome Toolbar. We knew there was a high need for it, and wanted to make sure that we didn’t rush and put together something unmozworthy. The new toolbar is pretty baller if I do say so myself (which I just did). It works very similarly to a toolbar in Firefox where it displays across the top of the screen, but with the ability to easily drop it down to the bottom of the page as well.
(Evan Kramer is a guest blogger for SEO.com. He has successfully launched consumer websites AjcJobs.com, Kudzu.com, AutoGuide.com, VacationRoost.com, GoHoming.com and ezprints.com. He writes his own blog, The Chief Internet Officer. He currently lives in Atlanta, Georgia with his wife and daughter. If you are also interested in guest blogging opportunities, e-mail marketing @ SEO.com. Guest posts may or may not reflect the opinions of SEO.com.)
For consumer product businesses on the Web, managing data can often be difficult because of all the data constituents involved (Marketing, IT, Operations and all the sub-managers under each).
Search engine optimization needs to be accounted for as part of your data architecture planning. Whether you are dealing with inventory, classifieds, information, etc., there are ways to manage your product data to better optimize your SEO efforts. Managing product data is often at the intersection of Marketing and IT Infrastructure.
I often refer to this as your â€śMarkestructure.â€ť Your Markestructure can be evaluated in more ways than just enhancing SEO efforts, such as CRM, customer acquisition, data hygiene, etc. But for this post, I will focus on four major ways to manage your product data (as part of your Markestructure) for SEO. … Read the rest
Whether you are using performance-based cost-per-action affiliate networks or regular pay-per-click, the trick to making more money lies in how much traffic you can attract to those offers. Internet marketers understand that is isn’t just a simple case of getting the highest earnings-per-click (EPC) offer, it’s also about understanding how to attract highly targeted traffic to these offers in large streams. If you are having a little bit of trouble generating the income you desire from affiliate marketing, think about implementing some of these traffic-generating strategies to amp up the performance and your final payout.
Join several article directories and start posting targeting articles in the niche you are trying to market. This does two things, it allows you to quickly find people who might have an interest in the product or service being promoted in your affiliate offer and it also let’s you add a link in the resource section sending them back to some area where you can market them further. Just keep in mind that there are guidelines on what you can do with these articles, although making them search-engine friendly with keywords in your niche is always appreciated. Don’t overload the articles with … Read the rest
Posted by Oli Gardner
This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
As with that other program, the first and most critical step is admitting you actually have a problem. So go ahead. Shout it out loud so your coworkers can hear:
“My name is Earl. My conversion rate sucks, and I can’t stop sending expensive PPC traffic to my homepage.”
Feel better? You should.
You just passed the “unofficial” first test of landing page rehab, and now you’re ready to take 12 little steps that’ll lift you from that river in Egypt (denial?!?) to a higher place on the conversion charts. This is the intervention your landing pages have been crying out for, so take a deep breath… and let’s get started.
Study the 12-step infographic to see where each step in the program should be applied to the conversion funnel.
(Click to image view full size)
MEASURING YOUR PROGRESS – THE … Read the rest
SEO.com is hosting the Utah Tech Councilâ€™s industry breakfast Thursday, July 29 from 8 to 9:30 a.m. at its corporate headquarters at 14870 Pony Express Road in Bluffdale.
Tim Sullivan, president and CEO of Ancestry.com, will speak on â€śHow to Execute a Big Idea.â€ť
He will tell the story of Ancestry.com’s experience of landing the hit NBC TV show, â€śWho Do You Think You Are?â€ť and will discuss how to tackle similar big ideas and projects that may seem insurmountable. The show, which will return in August, features celebrities such as Spike Lee, Susan Sarandon, Emmitt Smith and Sarah Jessica Parker using Ancestry.comâ€™s software to trace their roots and discover their ancestors. It has brought massive exposure to Sullivan’s company.
Thursday, July 29
8 â€“ 9:30 a.m.
for UTC Member
for Non UTC Member
14870 Pony Express Road
Take I-15 to exit 288, 14600 South. Keep right at the fork and follow signs for Bluffdale. Merge onto UT-140 West. Turn left at I-15 Frontage Road/Pony Express Road. SEO will be on the right.
Event date: 7/29/2010 8 a.m.