Archive for July 29, 2010
Posted by randfish
As the worlds of web design and SEO merge ever closer, we’ve been seeing design-specific elements produce a positive impact on SEO for the sites that employ them. It’s terrific news for SEOs who love design and are capable of and passionate about making it part of their repertoire. It’s also great for designers who find that as they evolved from Flash designs to machine-readable CSS and separated markup from content, they’ve earned more links and more organic search love.
In this post, I’ll walk through examples of those design practices in use and describe how they can help improve your opportunity for organic search rankings and traffic.
#1 – Designing that Elicits & Conveys Emotion
A phenomenal article from Aarron Walter of Mailchimp on ThinkVitamin – Emotional Interface Design: The Gateway to Passionate Users – deeply explores the trend of designers using their talents to imprint emotion on users. Personally, I love this practice, and professionally, I see it as incredibly valuable for SEO, too.
Rather than simply providing a user with information, these sites attempt to convey a sense of the companies, products and services they represent in a tangible way.
For McMiller’s Sweets, … Read the rest